Own a cross-channel social and DTC growth engine with clear ownership of brand, paid media, and creator programs that tie to performance metrics across engagement, reach, and conversion.

• Social & Brand Strategy: Lead the development of a social-first brand strategy, content, and activation — own the brand's voice and presence across all platforms
• Paid Media & Optimization: Paid media direction & execution — manage spend efficiently and optimize relentlessly across channels
• Creator & Influencer Program: Influencer & creator ecosystem — build and manage a best-in-class creator program, including TikTok Shop strategy and execution
• Performance & Optimization: Performance reporting & optimization — track what matters, cut what doesn't, and double down on what works
• Engagement & Partnerships: Engagement & collaboration execution — activate partnerships and community moments that build brand love
• DTC Strategy Alignment: DTC strategy alignment — integrate digital marketing into the full direct-to-consumer funnel
• KPIs & Measurement: Define social KPIs (engagement, reach, sentiment, conversion)
• Campaign Analytics: Track, analyze and optimize campaign performance, garnering insights to refine the strategy
• Ambiguity Navigation: Ability to navigate ambiguity in evolving business objectives, new product launches, KPIs, and insights

• Requirements: 5-6+ years of digital marketing experience — brand side strongly preferred; DTC experience mandatory
• Wellness/CPG: Wellness or CPG background a strong plus — you understand this consumer and this category
• Channel Builder: Channel builder — you can show us a channel you grew meaningfully
• Full-Funnel Ownership: Full-funnel owner — paid, organic, influencer, and DTC are one integrated plan in your head, not separate swim lanes
• Strategy + Execution: Strategy + execution skills — you can write the brief and then execute against it yourself
• TikTok Native: TikTok-native — you understand how the platform works, not just theoretically, and you've driven results on it. Experience running a TikTok shop
• Data-Driven: Data-driven — you make decisions based on performance, not instinct alone, and you can prove it
• Autonomy: Highly autonomous — you don't need someone to hand you a playbook; you build the playbook
• TikTok Shop: TikTok Shop experience included in the above
• Required: Full-funnel ownership and cross-channel strategy
• Independent: Demonstrated ability to work with minimal supervision
• Strong Collaboration: Ability to collaborate with product, creative, and sales teams
• Communication: Excellent written and verbal communication skills
• Analytics: Proficient in analyzing performance data and deriving actionable insights

• Benefits: Competitive compensation and bonus opportunities
• Health: Medical, Dental, and Vision Insurance
• Retirement: 401(k) with Company Safe Harbor Contribution
• Time Off: Paid Time Off, Paid Holidays, and Sick Leave
• Parental Leave: Paid Parental Leave
• Security: Company-Paid Life and Disability Insurance
• Support: Employee Assistance Program (EAP)
• Growth: Professional development and career growth opportunities
• Perks: Employee discounts on OM products