Responsibilities

• Lead and develop comprehensive digital marketing strategies to drive student enrollment in the U.S. market
• Build and optimize the full recruitment funnel (Awareness → Lead → Nurturing → Enrollment)
• Own and deliver key performance metrics, including leads, conversion rates, and enrollments
• Plan, execute, and optimize paid campaigns across Google Ads and Meta platforms (Facebook, Instagram)
• Manage advertising budgets and allocate resources to maximize ROI and ROAS
• Monitor and improve key metrics such as CPL, CPA, and conversion rates
• Develop and oversee social media strategies across platforms such as Facebook, Instagram, and TikTok
• Create culturally relevant content tailored to U.S. students and parents (e.g., student stories, campus life, academic outcomes)
• Drive engagement and conversion through content-driven campaigns
• Establish tracking systems using Google Analytics (GA4), CRM, and ad platforms
• Analyze performance across the marketing funnel and implement data-driven optimizations
• Report marketing performance and strategic insights to leadership
• Conduct market research on U.S. education trends, competitor schools, and parent decision-making behavior
• Develop localized marketing strategies aligned with U.S. culture and school admissions cycles
• Manage internal marketing staff or external agencies
• Collaborate closely with Admissions, school leadership, and other stakeholders
• Establish processes and best practices to improve marketing efficiency
• Build partnerships with U.S.-based schools, education platforms, consultants, and influencers
• Identify and expand new channels to drive brand awareness and student acquisition

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of digital marketing experience, with at least 2 years in a strategic or managerial role
• Proven experience in  U.S. market digital marketing
• Hands-on experience in  lead generation and conversion (performance marketing)
• Demonstrated ownership of key business outcomes (e.g., enrollment, revenue, or growth metrics)
• Strong understanding of U.S. student and parent decision-making behavior