Responsibilities

• Develop and execute digital marketing strategies aligned with organizational membership growth and engagement goals
• Establish digital workflows, standards, and governance across MARCOM and cross‑department teams
• Translate organizational priorities into measurable, data‑driven digital campaigns and plans
• Plan and manage integrated digital campaigns across email, web, paid media, and social platforms
• Oversee campaign timelines, audience targeting, segmentation, and performance optimization
• Manage campaign budgets and testing strategies to maximize ROI
• Develop segmented email strategies and automated journeys supporting recruitment, onboarding, engagement, and renewal
• Maintain and optimize lifecycle messaging, audience segmentation, and workflows using HubSpot or similar platforms
• Own lifecycle strategy for email and automation
• Lead digital content strategy for membership marketing, including landing pages, email copy, blog content, and paid advertising assets
• Partner with internal teams to ensure content aligns with NATA’s brand, membership value proposition, and organizational priorities
• Define digital content strategy and messaging approach
• Ensure alignment with brand, value proposition and campaigns
• Oversee SEO strategy and website enhancements to increase discoverability and conversion
• Optimize landing pages and member journeys for clarity, usability, and performance
• Build and maintain dashboards connecting digital activity to membership outcomes (join, renew, engage)
• Track and report on key performance indicators across campaigns, email, paid media, and web performance
• Establish benchmarks and drive continuous improvement using data and insights
• Translate performance into actionable insights
• Identify opportunities to leverage AI tools to improve efficiency, content development, and campaign performance

Requirements

• Bachelor’s degree in marketing, communications, digital media, or a related field
• Experience planning and managing digital marketing campaigns
• Strong understanding of membership, lifecycle, or subscription‑based marketing
• Experience with email platforms, marketing automation tools, analytics, and CRM systems
• Ability to translate data into clear insights and strategic recommendations
• Strong collaboration, communication, and project management skills

Preferred

• Experience working in an association, nonprofit, or membership‑based organization
• Hands‑on experience with HubSpot for marketing automation and reporting
• Familiarity with AI‑assisted marketing or content workflows
• Understanding of digital acquisition funnels and lifecycle marketing principles
• Advanced email automation platforms
• SEO tools (e.g., SEMrush, Ahrefs)

Benefits

• medical, dental, and vision insurance
• generous PTO and paid holidays
• 401(k) retirement and pension plan
• flexible work hours
• professional development support
• life insurance coverage