Digital Marketing Manager

Fairfax, VA (Hybrid)

$70K/yr – $75K/yrMid Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own paid media, email automation, and social support with a data driven loop from strategy through reporting and light event marketing.

  • Growth Infrastructure: Manage paid campaigns across Meta, LinkedIn, StackAdapt, and Google Ads.
  • Lifecycle & Email: Build emails, automated workflows, audience segments, and nurture campaigns in HubSpot.
  • Performance Analytics & Social: Track performance using HubSpot, GA4, ad data, and social analytics while supporting content and events.

Job Description

Own paid media, email automation, and social support with a data driven loop from strategy through reporting and light event marketing.

  • Responsibilities: Manage digital advertising campaigns across platforms such as Meta, LinkedIn, StackAdapt, and Google Ads.
  • Responsibilities: Build and optimize email campaigns, automated workflows, audience segments, lead nurture campaigns, forms, and reports in HubSpot.
  • Responsibilities: Track, analyze, and report on campaign performance using HubSpot, Google Analytics/GA4, ad platform data, and social media analytics.
  • Responsibilities: Support social media marketing, including content planning, campaign promotion, paid social, publishing, and performance reporting.
  • Responsibilities: Write and edit marketing copy for digital ads, emails, landing pages, social media, website updates, and promotional materials.
  • Responsibilities: Support occasional in-person marketing and event needs, including preparing signage, collateral, displays, materials, and shipments.
National Association of Landscape Professionals logo

National Association of Landscape Professionals

3.7 Glassdoor

The National Association of Landscape Professionals is the national trade association representing an industry of nearly 1 million professionals. NALP promotes and advocates for the industry, provides the best education and training and certifies industry pros through the Landscape Industry Certified program. Join NALP and reach your business and professional goals. NALP member companies specialize in lawn care, landscape design and installation, landscape maintenance, tree care, irrigation and water management, and interior plantscaping. Members also include students, consultants, industry suppliers, state associations and affiliate members.

Founded in 2005
Fairfax, Virginia, USA
181 employees (17 in marketing)
61% recommend to a friend

Traffic Signals

Monthly Visitors
19.3K
Monthly Google Ads Budget
$272
Traffic Source Mix
Search
55.9%
Direct
24.8%
Referral
14.3%
Social
0.5%
Paid
4.4%

Headcount Trend

Current headcount: ~181

Marketing Team

Marketing Team Size
12 (7% of company)
Marketing Roles Posted (Last 30 Days)
1

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