Responsibilities

• Social Media Growth - Publish 4–5 posts per week across Instagram, Facebook, TikTok, and LinkedIn
• Social Media Growth - Produce 1–2 YouTube videos and 3–5 Shorts per week
• Social Media Growth - Grow each platform to 1,000 followers near-term, on a path to 10,000
• Social Media Growth - Film and edit content at interviews, and live community events
• Email Marketing & Automation - Build and activate HubSpot behavioral nurture workflows and automated follow-up sequences
• Email Marketing & Automation - Lift email click-through rates from the current 1.3–1.6% to the 2–3% industry benchmark
• Email Marketing & Automation - Publish the weekly newsletter across owned channels, including LinkedIn
• Community & Events Support - Support weekly Zoom and Discord Masterclass community sessions
• Community & Events Support - Manage the IMF WhatsApp community daily
• Community & Events Support - Provide marketing and content support for monthly in-person community events

Requirements

• 4+ years in digital marketing or social media management with demonstrable audience growth results — you can show us accounts you've grown, with before/after numbers and live links
• A portfolio of short-form video content you've personally filmed and edited (Reels, TikTok, Shorts)
• Hands-on experience building automated email workflows and nurture sequences on a major platform (Klaviyo, Mailchimp, ActiveCampaign, or similar) — HubSpot strongly preferred
• Working knowledge of pixel implementation and funnel analytics (Meta, TikTok, HubSpot)
• Experience managing online communities (WhatsApp, Discord, or similar) with consistent daily engagement
• Excellent written English; native or fully professional fluency (English is the primary working language)
• Self-directed and reliable — able to run a weekly content calendar without day-to-day oversight

Preferred

• Mandarin proficiency (we run cross-border US–China programming)
• Experience marketing in the wellness, personal development, education, or coaching space
• Familiarity with event marketing and on-site content capture