Responsibilities

• Plan and execute integrated digital marketing campaigns across social media, email, and third-party paid media platforms.
• Support demand generation and awareness initiatives for MyOme’s Proactive Health and Rare Disease offerings.
• Manage campaign timelines, budgets, and performance metrics.
• Develop targeted campaigns to reach healthcare providers, clinical partners, and healthcare organizations.
• Support marketing initiatives that educate providers on MyOme’s genomic insights and clinical value.
• Manage and execute email campaigns through HubSpot, including audience segmentation, campaign setup, automation workflows, and reporting.
• Optimize nurture programs and provider engagement campaigns.
• Manage website-related marketing initiatives including creation and optimization of landing pages, campaign pages, and updates supporting product launches and campaigns.
• Work with internal stakeholders and external vendors to ensure a high-performing digital presence.
• Coordinate digital promotion and follow-up campaigns supporting conferences, webinars, and field events.

Requirements

• 5+ years of experience in digital marketing, growth marketing, or demand generation
• Experience running campaigns across social media, email, and paid digital channels
• Hands-on experience with HubSpot or similar marketing automation platforms
• Experience managing website content and landing page creation
• Strong analytical and campaign performance optimization skills
• Familiarity with AI-enabled marketing tools or workflows to improve marketing efficiency and campaign performance
• Ability to work cross-functionally in a fast-paced environment
• Experience marketing to healthcare providers (HCPs), clinicians, or healthcare systems
• Experience in healthcare, diagnostics, genomics, biotech, or life sciences
• Familiarity with conference and event marketing

Nice To Have

• Experience marketing to healthcare providers (HCPs), clinicians, or healthcare systems
• Experience in healthcare, diagnostics, genomics, biotech, or life sciences
• Familiarity with conference and event marketing
• Experience working in a startup or high-growth healthcare company
• Experience marketing in genomics, molecular diagnostics, precision medicine, or digital health strongly preferred

Benefits

• Comprehensive healthcare coverage (Health, Dental, and Vision)
• 401K
• Unlimited PTO
• Professional development opportunities
• Company-sponsored off-sites and team meals during in-person meetings
• Direct access to company leadership and the opportunity for career growth