Responsibilities

• Revenue growth and strategy
• Own the digital marketing strategy and yearly plan, tied to revenue, new customer acquisition, retention, and profit goals.
• Set and track core KPIs: revenue, conversion rate, average order value, CAC, LTV, ROAS/MER, and retention.
• Manage the marketing budget and allocate spend across channels based on performance.
• Conversion rate optimization (CRO)
• Build and run an ongoing testing program (A/B and multivariate) across landing pages, product pages, cart, and checkout.
• Use analytics, heatmaps, and session recordings to find and fix sources of friction.
• Work with e-commerce and web teams to improve site speed, merchandising, and the mobile experience.
• SEO and GEO (Generative Engine Optimization)
• Own the technical, on-page, and off-page SEO strategy, including site structure, schema, and content for a large product catalog.

Requirements

• 5+ years of digital marketing experience, preferably in e-commerce or direct-to-consumer retail, with a record of growing revenue you can measure.
• Hands-on skill with GA4, Google Tag Manager, and Triple Whale (or similar attribution tools such as Northbeam or Rockerbox).
• Proven experience running CRO programs and A/B testing tools (e.g., VWO, Optimizely, Convert, Intelligems).
• Strong knowledge of SEO, plus a working understanding of GEO and AI search visibility.
• Experience owning email and SMS programs on platforms such as Klaviyo, Attentive, or Postscript.
• Experience managing paid media agencies and budgets, with a solid grasp of Meta and Google Ads.
• Experience building customer personas and journey maps from real data.
• Strong analytical skills. You're comfortable with spreadsheets, dashboards, and turning data into decisions.
• Experience managing budgets and forecasting.
• Excellent written and spoken communication. You can present clearly to leadership.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience with Shopify Plus.
• Omnichannel experience connecting physical retail with e-commerce.
• Familiarity with Looker Studio, SQL, BigQuery, or server-side tagging.
• Experience with influencer, affiliate, or creator marketing.
• Experience managing direct reports.

Benefits

• Salary: $90,000 – $120,000 per year, potential performance bonus
• Health and dental insurance
• Paid time off and holidays
• 401(k)
• Employee discount
• A high-visibility role with direct impact on a well-known brand