Digital Marketing Manager Milford, Ohio

Milford, OH (On-site)

$65K/yr – $80K/yrMid Level2+ years expOther

Posted 4 weeks ago

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Job Summary

Own the digital showroom and inventory operations for a national auto retailer, owning data quality and syndication across company sites and listing partners. Two core bets are merchandising excellence and compliant, high-conversion digital workflows, with a focus on driving online visibility and leads.

  • Inventory ownership: manage flow, feed health, and third party distribution to CarGurus, AutoTrader, Cars.com, and other partners.
  • Merchandising ownership: optimize descriptions, pricing, imagery, and promotions to improve online shopping and lead capture.
  • Compliance and lead ops: ensure pricing disclosures and FTC rules are met and lead routing is accurate across departments.

Job Description

Responsibilities

  • Digital Inventory Management: Manage and monitor the flow of vehicle inventory across company websites and digital retail platforms.
  • Ensure vehicle pricing, descriptions, incentives, photos, and merchandising content are accurate, timely, and customer-focused.
  • Troubleshoot and resolve inventory feed issues, data discrepancies, and syndication errors.
  • Coordinate vehicle inventory distribution across third-party marketplaces, including CarGurus, AutoTrader, Cars.com, and other listing partners.
  • Digital Marketing Excellence: Maintain best-in-class merchandising standards that enhance online vehicle presentation and customer engagement.
  • Partner with dealership teams to improve inventory quality through compelling vehicle descriptions, accurate pricing, and high-quality imagery.
  • Monitor website inventory and identify opportunities to improve merchandising performance and the overall online shopping experience.
  • Help drive increased visibility, lead generation, and digital conversion through effective merchandising strategies.
  • Compliance & Quality Assurance: Assist in maintaining compliance with company policies, manufacturer standards, FTC guidelines, and applicable pricing regulations across all digital channels.
  • Review website and third-party listings to ensure pricing accuracy, promotional messaging, and required disclosures meet legal and manufacturer requirements.

Preferred

  • Bachelor's degree in Marketing, Business, Communications, Information Systems, or a related field preferred.
  • Two or more years of experience in digital merchandising, website management, e-commerce operations, automotive retail, or a related field.
  • Exceptional attention to detail with the ability to manage large volumes of data accurately while maintaining a high standard of quality.
  • Experience with vehicle inventory management platforms such as vAuto, HomeNet, or similar inventory management systems.
  • Familiarity with third-party automotive marketplaces including AutoTrader, CarGurus, Cars.com, and other digital retail platforms.
  • Knowledge of automotive pricing compliance, advertising regulations, FTC guidelines, and digital merchandising best practices is preferred.
  • Strong analytical, organizational, and problem-solving skills with the ability to identify issues and implement effective solutions.
  • Excellent written and verbal communication skills with the ability to collaborate effectively across multiple departments.
  • Proficiency in Microsoft Excel, Google Workspace, and other business productivity applications.
  • Ability to manage multiple priorities, adapt to changing business needs, and consistently meet deadlines in a fast-paced environment.
JEFF WYLER AUTOMOTIVE FAMILY logo

JEFF WYLER AUTOMOTIVE FAMILY

Jeff Wyler Automotive Family is in the top 25 largest privately held new and used car dealership groups in the US. Founded in 1973 and headquartered in Milford, OH, Jeff Wyler Automotive Family has over 2,500 employees located in 23 locations.

Founded in 1973
Batavia, Ohio, USA
758 employees (17 in marketing)

Traffic Signals

Monthly Visitors
32K
Monthly Google Ads Budget
$528.5K
Traffic Source Mix
Search
38.2%
Direct
44.5%
Referral
5.9%
Social
9.4%
Paid
1.9%

Headcount Trend

Current headcount: ~758

Marketing Team

Marketing Team Size
9 (1% of company)
Marketing Roles Posted (Last 30 Days)
1

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