Responsibilities

• Paid Media Execution: Manage and optimize campaigns across Google, LinkedIn, Meta, YouTube, and Display to drive demand and pipeline.
• ABM & Segmentation: Develop segmentation strategies and programs (e.g., 6sense) to target high-potential accounts.
• Campaign Management: Plan, set up, optimize, and monitor day-to-day campaigns across platforms (e.g., Google, LinkedIn, Meta, YouTube, Display).
• Planning & Budgeting: Plan, forecast, and manage budget allocation and pacing to maximize ROI.
• Strategy & Alignment: Inform channel mix decisions and develop paid media strategy to maximize pipeline and ROI.
• Experimentation: Test and evaluate new channels, formats, and tactics to improve efficiency and results.
• Cross-Functional Collaboration: Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to align with campaign objectives.
• Partnerships & Sponsorships: Manage relationships with industry publications and media partners, owning sponsorship strategy and reporting performance.
• Performance Analytics: Analyze and report on campaign performance, sharing insights and optimization recommendations.
• Tracking & Attribution: Establish and maintain accurate conversion tracking and attribution across paid platforms in partnership with Marketing Operations.

Requirements

• 2–4 years of experience in B2B digital marketing, paid media, or demand generation
• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Hands-on experience with LinkedIn Ads and at least one additional paid platform (Google Ads, Meta, or programmatic)
• Familiarity with ABM platforms such as 6sense (or similar)
• Experience working with budgets, performance metrics, and campaign reporting
• Strong analytical skills and comfort working with data and dashboards
• Exposure to marketing automation and CRM platforms such as HubSpot and Salesforce
• Detail-oriented with strong organizational and time management skills
• Ability to balance learning strategy with hands-on execution in a fast-paced environment
• Clear written and verbal communication skills

Benefits

• Insurance coverage (medical, dental, vision, life, and disability)
• Flexible paid time off
• Paid holidays
• 401(k) plan with company match
• Remote work