Responsibilities

• Media Buying: We work across a ton of different advertising platforms, mainly YouTube, Facebook, TikTok, Google Search & Display. You will be managing upwards of $50,000 - $75,000 a day on YouTube.
• Forecasting: You will be forecasting & creating different scenarios to hit clients targets. This includes mapping out current ad metrics, conversion rates & coming up with new improved forecasts based upon us lowering CPC, increasing conversion rates, etc..
• Data-Driven Decision Making: In our company, every decision is based upon data. You will be compiling and analyzing performance data for ad creative, landing pages, and offers to assess effectiveness and identify optimization opportunities.
• Funnel Strategy: Every client we work with has a sales funnel and you will need to be able to identify where there are pages in the funnel that aren’t hitting industry benchmarks. This will allow us to increase conversion rate & drive more revenue with the same amount of traffic.
• Creative Strategy: Creative is at the heart of everything we do. Great creative is the key to actually scaling on paid traffic (All other things being equal). You will be working with our creative team to come up with new angles, big ideas, and ultimately drive creative strategy for our clients.
• Brainstorm new and creative growth strategies and campaign ideas that set us apart from the competition.
• Competitor Research: At CA, we don’t throw sh*t up against the wall and hope it sticks. We look at what’s already working in a particular niche, and look to use that to inspire what we do with ads & funnels that we are running. No need to reinvent the wheel.

Requirements

• 1+ years direct response marketing experience
• Self-starter with an innate desire to win - lots of initiative and ability to work independently on multiple projects in a fast-paced environment.
• Intellectually curious. "That's interesting" must be the impetus that starts you on the path to find out what, why, and how. Unique results are the seeds of immense gain.
• Tenacious and persistent until you succeed - at the task, at the project, at the job.
• Resilient – able to get up, dust yourself off and continue until you cross the goal line.
• Highly analytical and data-driven - must use and love data, your decisions must be driven by it without succumbing to over analysis.
• Detailed oriented.
• Highly organized with excellent communication skills, both written and verbal.
• Highly proficient with Microsoft Office suite (Excel, PowerPoint, Word)
• Success in Your First Two to Four Months Looks Like - Seamlessly building ad account structures in line with CA best practices. This includes having structures that are backed by solid reasoning, follow naming conventions, and aim to test and/or scale a specific strategy. You will have the ability to problem solve and overcome most account issues that you encounter.

Benefits

• Salary: $65,000 - $100,000 OTE
• Full benefits after 3 months of employment
• Vision
• Dental
• Medical
• Great career growth opportunity - You’ll be working with ‘A’ players in Operations, Sales, Creative, and Media Buying