Responsibilities

• Serve as the marketing owner for the Hot Wheels Showcase App, driving alignment across product, growth marketing, CRM, brand, creative, and analytics teams to achieve business objectives.
• Establish marketing goals and success metrics, regularly evaluating performance and identifying opportunities to improve acquisition, engagement, conversion, and retention.
• Develop and execute integrated marketing campaigns that support key app initiatives, feature launches, content moments, and subscription growth opportunities.
• Coordinate cross-functional teams to ensure marketing plans are delivered effectively, on time, and with clear accountability.
• Own the app marketing calendar, ensuring a consistent cadence of content, campaigns, and engagement opportunities for fans and collectors.
• Partner with CRM teams to optimize lifecycle marketing programs across email and push notifications.
• Collaborate with growth marketing teams to support paid acquisition, retargeting, and conversion-driving initiatives.
• Work closely with the Hot Wheels brand team to extend app visibility through social, influencer, community, and live event activations.
• Analyze campaign and app performance data, translating insights into actionable recommendations and optimization plans.
• Prepare and present performance updates, key learnings, and strategic recommendations to stakeholders.
• Act as a hands-on contributor when needed, creating campaign assets, writing copy, managing tracking links and QR codes, coordinating execution details, and solving operational challenges.
• Champion a test-and-learn culture, continuously identifying new opportunities to improve marketing effectiveness and business results.
• Ensure all marketing activities deliver a high-quality fan experience and remain aligned with the Hot Wheels brand.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, Digital Media, or a related field, or equivalent experience.
• 7+ years of experience in digital marketing, growth marketing, lifecycle marketing, app marketing, brand marketing, or related roles; 5+ years of relevant experience with an MBA.
• Demonstrated experience driving growth, engagement, conversion, and retention for a mobile app, digital platform, subscription product, membership program, gaming experience, content platform, or consumer digital product.
• Strong understanding of full-funnel digital marketing, including acquisition, activation, CRM, performance marketing, organic growth, conversion optimization, and retention.
• Experience developing KPI frameworks, analyzing performance data, identifying insights, and translating findings into strategic and tactical marketing plans.
• Experience working cross-functionally with product, brand, creative, design, CRM, growth marketing, analytics, and external partners.
• Strong CRM experience, including email, push notifications, lifecycle journeys, segmentation, messaging strategy, testing, and performance analysis.
• Familiarity with performance marketing, paid media campaign planning, audience targeting, creative testing, attribution, and optimization.
• Experience with in-app content strategy, content calendars, merchandising, campaign planning, or digital engagement programming.
• Ability to develop strong creative briefs, marketing copy, messaging frameworks, presentations, campaign recaps, and stakeholder communications.
• Comfort working with marketing tools and analytics platforms. Experience with tools such as Singular, Google Analytics, Firebase, CRM platforms, mobile measurement partners, or similar systems is a plus.
• Advanced proficiency in PowerPoint, Excel, and other core business tools.

Preferred

• Highly driven, self-starting, and comfortable taking ownership without needing step-by-step direction.
• Entrepreneurial and resourceful, with the ability to operate strategically while also getting hands-on with execution.
• Strong marketing judgment and commercial acumen, with the ability to connect brand moments, product experiences, audience behavior, and business outcomes.
• Excellent cross-functional leadership skills, with the ability to influence teams, align stakeholders, and drive execution without direct authority.
• Strong written and verbal communication skills, with the ability to present clearly to senior stakeholders and cross-functional partners.
• Highly organized and detail-oriented, with the ability to manage multiple fast-moving initiatives, timelines, dependencies, and deliverables.

Benefits

• comprehensive benefits