Responsibilities

• Design, implement, and manage integrated digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to generate leads and increase brand visibility.
• Conduct keyword research and utilize SEO tools to enhance organic search rankings and improve website traffic.
• Oversee website management using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines.
• Analyze web analytics data using tools like Google Analytics and Google Tag Manager to generate detailed performance reports and identify opportunities for optimization.
• Monitor paid advertising campaigns’ performance through SEM (Search Engine Marketing) strategies including Google AdWords campaigns while adjusting bids and targeting for maximum effectiveness.
• Create innovative strategies across Google, Meta, YouTube, LinkedIn, and emerging platforms
• Optimize campaigns for performance and ROI
• Lead SEO initiatives that increase visibility and conversions
• Integrate AI tools to improve campaign efficiency and results
• Stay ahead of the latest digital trends and technologies

Requirements

• Google Ads Certification (required)
• Proven digital marketing and social media expertise
• Strong SEO strategy and optimization experience
• AI-powered marketing knowledge and workflow experience
• YouTube advertising and video campaign management
• Geofencing and location-based advertising expertise
• Experience managing paid search, display, programmatic, and social campaigns
• Strong analytics skills with the ability to turn data into strategy
• Technical skills including HTML, CSS, Java Script, SQL for website management
• Familiarity with content management systems like WordPress or similar platforms for website updates.
• Knowledge of marketing automation tools to streamline campaign workflows and lead nurturing processes.
• Ability to analyze data from web analytics tools to generate insights that inform strategy adjustments.
• Experience with e-commerce platforms to optimize product listings and promotional campaign

Benefits

• Health insurance
• Paid time off
• Professional development assistance
• Tuition reimbursement