Responsibilities

• Develop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels.
• Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
• Build and manage KOL/KOC partnerships, including creator sourcing, collaboration, content review, and performance optimization.
• Plan and execute integrated marketing campaigns to drive user acquisition, engagement, and brand awareness.
• Explore and test emerging marketing channels such as TikTok and live streaming, optimizing campaigns based on ROI and performance data.
• Partner with the Local Marketing team to drive online-to-offline user growth initiatives.
• Analyze campaign performance and provide actionable insights to continuously improve marketing effectiveness and support brand partnership projects.

Requirements

• Bachelor's degree or above.
• 2+ years of experience in digital marketing with prior team management experience.
• Experience in internet, food delivery, e-commerce, or consumer brands is preferred.
• Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth.
• Experience managing KOL/KOC partnerships and influencer marketing campaigns.
• Strong analytical skills with the ability to translate data into actionable marketing strategies.
• Fluent in both English and Chinese, with excellent cross-cultural communication skills.
• Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families.
• Self-motivated, execution-oriented, and able to manage multiple projects in a fast-paced environment.