Digital Marketing Associate

Responsibilities

• Manage and improve Walmart Connect advertising campaigns
• Support Wayfair advertising campaigns and other retail media or marketplace growth efforts
• Organize campaigns around category priorities, product lifecycle stages, promotions, and business goals
• Track campaign performance and identify trends, concerns, and opportunities to improve results
• Review results across campaigns, products, categories, and product groups
• Help manage advertising budgets and direct spending toward business priorities and stronger-performing campaigns
• Turn campaign data into clear findings and recommended next steps
• Help identify factors that affect performance, including advertising, content, pricing, promotions, inventory, and competition
• Create and maintain reports that show how advertising supports sales and overall business results
• Plan and run tests involving bids, audience targeting, creative content, product selection, and budgets

Requirements

• Bachelor’s degree required; a degree in Marketing, Business, Analytics, Communications, or a related field is preferred
• At least two years of relevant experience in performance marketing, paid media, retail media, e-commerce, advertising, or campaign management
• Experience managing or supporting campaigns on at least one paid-media, retail media, or e-commerce advertising platform
• Understanding of common performance marketing measures, such as return on ad spend, conversion rate, cost per click, click-through rate, and sales
• Experience using Excel, Google Sheets, or similar tools to organize and review campaign data
• Ability to analyze information and solve problems
• Ability to explain data and campaign results and recommend clear next steps
• Clear written and verbal communication skills
• Ability to manage several priorities and work with teams across the company
• Authorization to work in the United States

Preferred

• The following experience is helpful but not required:
• Experience with Walmart Connect or Wayfair Advertising
• Experience with Amazon Advertising, Target Roundel, Instacart, or another retail media network
• Experience managing campaigns for a large number of products
• Advanced Excel skills, including pivot tables and lookup functions
• Experience with Skai or another retail media management platform
• Experience with e-commerce or marketplace advertising
• Experience in mattresses, furniture, home furnishings, durable goods, or another product-based retail category
• Experience working with sales, merchandising, content, supply chain, or e-commerce teams
• Familiarity with analyzing the performance of individual products and stock-keeping units