Manager, Digital Marketing (YouTube)

New York City, NY (On-site)

$105K/yr – $148K/yrManager5+ years expFull time

Posted 2 hrs ago

Job Summary

Own end-to-end YouTube content development and production for MFK and NMFK, leading a small team and coordinating with agencies to deliver on-brand videos across platforms; drive strategy alignment, data-driven growth, and live-event coverage.

  • Own production for long/short form and community content
  • Lead cross-functional collaboration and performance testing

Job Description

Responsibilities

  • Under the direction of the Director and Sr Mgr, spearhead hands-on creative development and production of long and short-form video content (VOD, livestreams, posts and YT Shorts)--as well as community content and engagement--for both MFK and NMFK YouTube channels
  • Understand detailed content strategies, to align production and delivery of final assets in support of franchise priorities and timelines
  • Uphold and adhere to brand guidelines when creating compelling content, ensuring videos are consistently on-brand in voice, style, and tone—while also pushing formats, trends, and opportunities to meet ever-evolving platform and fan tastes
  • Engage and collaborate with 3rd party creative agencies and platform partners to create engaging content and identify new opportunities
  • Develop and produce content that can be distributed internationally and across platforms in support of the brand/franchise strategies and priorities
  • Collaborate with a growing team dedicated to executing the YouTube channel strategies in Corporate, Brand, and Strategy
  • Utilize data to drive insightful recommendations and proactively identify opportunities of growth and A/B testing
  • Have a keen understanding of YouTube as a platform and the focus of Adult targeted and Made for Kids content
  • Follows our Guiding Principles: promote partnership, be creative, be nimble, be ROI focused, lean into disruption, and overall be optimistic
  • Support the planning and execution for the broadcasts of live-streamed events, stunts, and coverage

Requirements

  • 5+ years relevant experience with content development and production, preferably in digital
  • Experience in long- and short-form content development and production for fiction and non-fiction video
  • Passion for and track record creating high performing, highly creative, & engaging content and storytelling
  • Strong project management, organization, presentation and communication skills
  • Strong understanding of digital platforms and trends, specifically YouTube
  • Ability to manage multiple projects and priorities in a matrixed organization
  • Ability to collaborate with a team, as well as roll up effectively to leadership
  • Deep well of knowledge and affinity for the Star Wars brands and characters across media and iterations
  • Efficient with time with the ability to meet deadlines and self-direct time management
  • Proficient in Keynote/PowerPoint, Google Suite, Teams, Adobe Photoshop, Adobe Premiere

Preferred

  • AA or BA in Digital Marketing, Marketing, Film, or business admin/relevant degree preferred

Benefits

  • A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits
The Walt Disney Studios logo

The Walt Disney Studios

For 100 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios. It is also home to Disney Theatrical Group, producer of world-class stage shows, as well as Disney Music Group.

Burbank, California, USA
2.6K employees (859 in marketing)

Salaries

Posted range

$105K/yr – $148K/yr

Taken straight from the job posting.

See all The Walt Disney Studios salaries

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$45.1K
Traffic Source Mix
Search
31.2%
Direct
46%
Referral
13.5%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~2.6K

Recent News

The Walt Disney Studios logo

Manager, Digital Marketing (YouTube)

The Walt Disney Studios · New York City, NY · On-site