Responsibilities

• Develop and implement comprehensive digital marketing strategies that align with business goals, including SEO, SEM (Search Engine Marketing), paid search marketing, and social media advertising campaigns.
• Manage and optimize digital advertising platforms such as Google Ads (formerly Google AdWords), Facebook Advertising, and other social media channels to maximize ROI.
• Conduct keyword research using SEO tools to identify opportunities for organic growth and content optimization.
• Oversee website management using content management systems like WordPress, ensuring website content is engaging, accurate, and optimized for search engines.
• Utilize analytics tools such as Google Analytics, Google Tag Manager, and web analytics reporting to monitor campaign performance, analyze user behavior, and generate actionable insights.
• Coordinate content creation efforts including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and content management for blogs, landing pages, email marketing campaigns, and social media posts.
• Implement conversion optimization techniques by analyzing user journeys and testing improvements to increase engagement and lead generation.
• Leverage marketing automation tools to streamline campaigns, nurture leads, and improve customer engagement across multiple channels.
• Collaborate with cross-functional teams on website management projects involving HTML, CSS, JavaScript, and SQL for technical proficiency enhancements.
• Drive performance marketing initiatives by setting up tracking tags with Google Tag Manager and analyzing campaign data for continuous improvement.

Preferred

• Digital Marketing: 1 year (Preferred)

Benefits

• Flexible schedule