Responsibilities

• Develop and execute email marketing campaigns, including promotional, retention, and loyalty communications.
• Segment email lists, manage automation workflows, and personalize content for targeted campaigns.
• Monitor email performance metrics (open rates, CTR, conversions) and optimize campaigns for maximum engagement.
• Plan, write, and manage blogs, web content, and digital storytelling initiatives that align with the brand.
• Collaborate with design and creative teams to produce multimedia content for web and social channels.
• Ensure all content is SEO-optimized, on-brand, and tailored for target audiences.
• Develop and execute SEO strategies to improve organic search visibility and website traffic.
• Manage paid search campaigns (Google Ads, Bing Ads) and optimize for ROI and performance goals.
• Monitor and report website performance using analytics tools; make recommendations for improvements.
• Plan, launch, and optimize display and programmatic ad campaigns across relevant networks and platforms.

Requirements

• Education: High school diploma or equivalent required.
• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field preferred. Equivalent professional experience will be considered.
• A minimum of 3–5 years of experience in digital marketing, preferably in hospitality, entertainment, or casino environments is required.
• Proven experience managing email campaigns, content marketing, SEO/SEM, social media, display/programmatic advertising, and analytics is required.
• Experience with marketing automation platforms, content management systems, and analytics/reporting tools is required.
• License: Must be able to be licensed by the Lac du Flambeau Tribal Gaming Commission.
• Must attend all mandatory meetings and departmental training and development sessions.
• Knowledge, Skills and Abilities: Strong knowledge of digital marketing best practices, tools, and platforms.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data, identify trends, and make recommendations.

Preferred

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field preferred. Equivalent professional experience will be considered.