Responsibilities

• Own strategy and execution across digital marketing channels, Meta Ads first, then Google, organic social, and influencer.
• Run Meta Ads end to end: account structure, creative testing, scaling, and daily optimization.
• Analyze performance daily and move spend and creative based on what the numbers show.
• Write and produce ad creative yourself, scripts, copy, and visual direction, from concept to final asset.
• Review creative from editors and designers for on-brand quality and likelihood to perform.
• Separate winning creative from underperformers and direct future production against it.
• Align campaigns with product launches and seasonal drops so marketing runs behind the product, not bolted on after.
• Track trends, competitor activity, and audience shifts on Instagram and short-form platforms.

Requirements

• Hands-on experience managing live Meta Ads budgets with direct accountability for performance.
• Portfolio of graphic and video ads you produced yourself, scriptwriting through final edit.
• Experience running paid marketing for a Shopify ecommerce brand.
• Genuine anime knowledge, current titles, fandom culture, and what the audience responds to.
• Frequent, current use of Instagram and short-form platforms.
• Written and spoken English at C2 level. This is a hard requirement.