Digital Marketing Manager

Boston, MA (Hybrid)

$80K/yr – $125K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive multi-channel demand generation for a B2B SaaS platform, building scalable campaigns that turn interest into qualified pipeline.

  • Own multi-channel campaigns across LinkedIn, email, paid media, and industry partners.
  • Must-have: Experience driving registrations, downloads, or event participation in B2B SaaS.
  • Standout: Collaboration with Sales/BDR to improve lead follow-up and pipeline conversions.

Job Description

Responsibilities

  • Design and execute multi-channel digital marketing campaigns across LinkedIn, email, paid media, and industry publications.
  • Build and optimize campaigns that drive registrations, downloads, and qualified engagement.
  • Partner closely with Sales and BDRs to ensure strong lead follow-up and pipeline conversion.
  • Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline.
  • Analyze campaign and funnel performance to identify what drives pipeline and scale successful efforts.
  • Leverage AI and automation tools to improve targeting, messaging, and campaign performance.
  • Collaborate cross-functionally and with trade publications and partners to execute high-impact integrated campaigns.

Requirements

  • 1–3+ years of experience in B2B SaaS demand generation or digital marketing.
  • Experience executing multi-channel campaigns across paid media, email, and social channels.
  • Proven ability to drive registrations, downloads, or event participation.
  • Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and Google Analytics.
  • Strong ability to manage multiple campaigns and work independently.
  • Clear, concise communicator with strong collaboration skills.

Preferred

  • Experience in high-growth B2B SaaS environments.
  • Familiarity with account-based marketing (ABM) programs.
  • Experience working with agencies or external marketing partners.
  • Exposure to AI-driven marketing tools and workflows.

Benefits

  • Competitive compensation
  • Generous stock options possible
  • Work in an exciting field with a positive impact on the world
  • Opportunity to learn and grow as part of a global team
  • Generous PTO for full-time
Ketryx logo

Ketryx

Ketryx transforms the product lifecycle of life science teams to deliver safer products, faster. Trusted by three of the world’s top five medical device manufacturers, its AI-native compliance platform overlays existing tools to automate documentation, create traceability, and accelerate release cycles—without disrupting existing workflows. Ketryx AI Agents cut manual work by 90 percent and close compliance gaps, elevating speed and quality across the entire product lifecycle.

Founded in 2021
Cambridge, Massachusetts, USA
126 employees (6 in marketing)

Traffic Signals

Monthly Visitors
35.8K
Monthly Google Ads Budget
$306
Traffic Source Mix
Search
41.2%
Direct
47.4%
Referral
5.6%
Social
4.5%
Paid
1.2%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
4 (3% of company)
Median Career Experience
10 years
Median Tenure
2.3 years

Funding

Total Funding
$18M
Last Raise
$39M
Series B, 6 months ago

Funding History

  • Sep 2025
    Series B • $39M
  • Dec 2023
    Series A • $14M
  • Jun 2022
    Seed • $2M

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