Responsibilities

• Manage PPC campaigns across all search engines, and Retargeting and Video campaigns across all ad networks
• Build online acquisition paths in collaboration with design and front end development team
• Create, manage, and optimize SEM campaigns to maximize return on ad spend (ROAS)
• Continually identify ad run experiments to improve spend performance
• Stay abreast of latest search marketing changes and best practices
• Directly manage SEM keywords, segments, ads, landing pages
• Collaborate with content team and lead SEO strategy and execution for all digital properties
• Manage external agencies as needed
• Track and report all relevant SEM and SEO metrics to management and cross functional teams
• Optimize and manage bids and run multi-variate testing for acquisition paths

Requirements

• Track record of increasing online acquisitions through path design and campaign management
• 5-8 years of hands-on experience managing AdWords, Bing Ads, retargeting, Display,
• Previous experience managing annual budgets upwards of $13MM
• programmatic/RTB
• 2+ years of experience supervising search marketing and design teams
• Experience with ad networks including those for display, native, direct and programmatic buys
• Hand-on experience with tools like SEM Rush, SpyFu, Google Analytics and Optimizely
• Experience with marketing automation software like HubSpot and CRMs like Salesforce
• Deep understanding of web data and ability to identify actionable insights from data
• Highly analytical, adept at making business decisions based on data

Benefits

• Health Insurance: We offer comprehensive medical, dental, and employer-paid vision plans through UnitedHealthcare (UHC), with various coverage levels available to meet the needs of our employees and their families.
• 100% Company Paid Insurances: Kapitus fully covers the cost of basic short-term and long-term disability insurance, as well as vision insurance, ensuring our employees have comprehensive protection without any personal expense.
• Voluntary Insurance: Supplemental life insurance as well as enhanced short- and long-term disability coverage are available through Mutual of Omaha, providing additional security for our employees. Additionally, Colonial Accident and Hospitalization insurances are also available, offering further protection against unforeseen events.
• Paid Maternity and Parental Leave: Beyond state-mandated leave policies, Kapitus provides company-paid maternity and parental leave, supporting our employees during important family milestones.
• LifeBalance Program: Enhance your lifestyle with our LifeBalance membership, which offers discounts on outdoor activities, the arts, health, and fitness. Additional benefits include:
• Pet and car insurance discounts.
• Financial services such as LegalShield.
• Relaxation and stress management tools, including a fully covered annual subscription to The Calm App.
• Plum Benefits Discount Program: Access exclusive discounts on shows, travel, car rentals, and more, enriching your personal and family life.
• Tuition Reimbursement: Pursue further education with up to $5,000 annually in tuition reimbursement, plus opportunities to attend relevant conferences and career development events.
• Transit Reimbursement: We also offer transit reimbursement for all work-related travel, supporting your involvement in career and personal development activities.
• Retirement Benefits: Our 401K plan is managed through Fidelity, featuring a 25% match on employee contributions, helping you plan for a secure financial future.
• Paid Time Off and Sick Time