Responsibilities - Manage and optimize paid channels — Google Ads, LinkedIn, retargeting campaigns - Own performance reporting: CPL, CAC, ROAS, and pipeline influence by channel - Build and iterate on landing pages (Webflow or WordPress — no dev dependency) - Manage SEO fundamentals, site health, and keyword strategy - Design ad-hoc using the Adobe Suite (Photoshop, Illustrator, InDesign) and Canva — ads, one-pagers, decks, case studies, social graphics - Use Adobe Firefly and AI-powered Photoshop features to accelerate visual production and iteration - Leverage Claude for copy drafting, brief writing, campaign ideation, and content creation across all formats - Produce and maintain sales enablement materials in partnership with the Sales team - Maintain brand consistency across all touchpoints without needing sign-off on every asset - Serve as the internal marketing point of contact for all departments Benefits - Competitive salary and benefits including Medical, Dental, Vision, HSA/FSA, Education Reimbursement, 401k with Matching. Requirements - 5–8 years in B2B SaaS marketing, with experience in healthcare technology or a similarly regulated, complex-sale environment strongly preferred - Demonstrated AI-first approach to work — you use Claude, AI image tools, or similar daily and can show how it’s changed your output - Hands-on experience writing and deploying email and in-app messaging campaigns — you understand lifecycle marketing, not just one-off sends - Familiarity with behavioral triggers and segmentation — you know how to send the right message to the right user at the right moment - Hands-on proficiency in the Adobe Creative Suite: Photoshop (including generative AI features), Illustrator, InDesign, and Firefly - Proven ability to execute across digital, creative, and field marketing without needing a team beneath you - Experience managing paid media (Google Ads, LinkedIn), CMS platforms, and marketing automation tools - Strong analytical instincts — you know your numbers and can build a simple ROI case for any spend - Experience coordinating conference and event logistics end-to-end - Excellent written communication — you’ll be drafting copy, emails, in-app messages, and briefs regularly Nice_to_have - 5–8 years in B2B SaaS marketing, with experience in healthcare technology or a similarly regulated, complex-sale environment strongly preferred Responsibilities - Serve as the internal marketing point of contact for all departments - Maintain a prioritized intake process so requests get triaged, scoped, and executed without chaos - Partner with the external agency on PR, partnerships, and demand gen strategy — complement, not duplicate, their work - Source, evaluate, and manage conference and trade show participation — logistics, marketing assets, collateral, booth, swag, speaking submissions - Drive pre- and post-event outreach in coordination with BDM - Track and report event ROI: pipeline influenced, meetings booked, deals accelerated - User messaging & lifecycle communications - Digital & performance marketing - Creative execution & collateral - Cross-functional execution - Events & conferences