Responsibilities

• HubSpot Leadership
• - Serve as the International team's subject matter expert for HubSpot Marketing Hub and Sales Hub.
• - Develop and execute email marketing campaigns, automation workflows, lead nurturing programs, landing pages, forms, audience segmentation, and reporting dashboards.
• - Design and optimize lead management processes, including lead scoring, lifecycle stages, routing, qualification, and handoff workflows between marketing and sales teams.
• - Build and maintain sales pipelines, deal stages, dashboards, reporting, and automation that improve visibility into revenue performance.
• - Ensure excellence in email deliverability, campaign tracking, CRM governance, compliance, user experience, and data integrity.
• - Create scalable marketing and sales processes that support international growth and operational efficiency.
• Digital Marketing & Demand Generation
• - Plan and execute integrated marketing campaigns for ECC courses, Stroke programs, International Quality Improvement initiatives, events, and product launches.
• - Partner with International Marketing team to develop digital strategies that drive awareness, engagement, leads, and revenue.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field or equivalent experience.
• Three (3) years of digital marketing experience.
• Expert-level knowledge of HubSpot, including marketing automation, workflows, email marketing, segmentation, lead nurturing, lead scoring, CRM management, pipeline administration, sales automation, reporting, dashboards, and campaign management.
• Experience designing and optimizing lead lifecycle management and marketing-to-sales processes.
• Experience building sales dashboards, pipeline reporting, and revenue attribution models within HubSpot.
• Strong understanding of CRM administration, data governance, and system integrations.
• Proven success managing digital advertising, lead generation, and conversion optimization programs.
• Excellent project management, analytical, and communication skills.
• Ability to collaborate effectively across cultures, regions, and time zones.
• Ability to travel 10% local and overnight stay.

Preferred

• Five (5) to Seven (7) years of digital marketing experience.
• HubSpot certifications.
• Healthcare, education, nonprofit, training, certification, or quality improvement marketing experience.
• Experience supporting marketing and sales teams through lead management, pipeline development, and revenue operations initiatives.
• Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing reporting tools.

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.