Responsibilities

• Conduct comprehensive keyword research to guide content creation and identify SEO opportunities
• Optimize website content, meta tags, and other on-page elements to improve organic search rankings.
• Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data markup.
• Perform backlink analysis and outreach to build high-quality inbound links and improve domain authority.
• Monitor and analyze website traffic, user behavior, and search engine rankings, providing regular reports and actionable insights.
• Creates new website sections and pages as needed.
• Google Ads Management (in partnership with paid search agency): Develop, launch, and manage Google Ads campaigns, including Search, Display, Pmax etc.
• Develops and deploys paid YouTube campaigns
• Work closely with the paid search agency, as well as content and creative teams to ensure best practices are integrated into all content production.
• Collaborate with web developer and IT department to implement SEO recommendations and enhance website performance.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• Previous experience in for-profit higher education marketing (agency side or institution side).
• 5+ years of experience in managing SEO and paid digital campaigns.
• Proficiency in Google Ads, Meta Ads, Google Analytics, Google Search Console, and SEO tools such as Ahrefs, SEMrush, or Moz.
• Strong analytical skills with the ability to compile performance reports, interpret data, identify trends, and make data-driven decisions.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certification in Google Ads and/or Google Analytics is required.

Preferred

• Experience with LinkedIn and YouTube campaigns appreciated.