Digital Marketing Manager (Hybrid)

Culver City, CA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

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Job Summary

Drive full-stack digital advertising leadership focused on planning, execution, and optimization of paid campaigns across platforms.

  • Own end-to-end digital campaigns, including planning, execution, and A/B testing.
  • Must-have: 8+ years in digital advertising with large direct-response budgets and hands-on platform experience (Google, Microsoft, Meta).
  • Standout: Ability to mentor junior staff and align work with senior-management strategy.

Job Description

Responsibilities

  • Oversee the management of existing digital marketing campaigns.
  • Business development to identify and scale new advertising partners and opportunities.
  • End-to-end project management.
  • Plan and execute new digital marketing campaigns under the direction of upper management.
  • Facilitate A/B Tests across all digital channels and websites.
  • Report on campaign performance and provide executive-level summaries.
  • Allocate responsibilities and direct junior members of the marketing team as needed to execute the high-level strategy of the management team.
  • Analyze KPIs & make recommendations to improve performance.
  • Brand monitoring and competitive intelligence.
  • Manage media relationships.

Requirements

  • High school diploma or equivalent; Bachelor’s degree preferred.
  • 8+ years’ digital advertising experience.
  • Minimum 2-3 years’ experience in a manager role or a senior digital marketing position.
  • Comprehensive understanding of Google & Bing Paid Search advertising strategy & marketing best practices.
  • Must have experience managing large advertising budgets for direct response campaigns (eg not Branding).
  • Strong familiarity with campaign creation & reporting in self-serve digital advertising platforms (e.g. Google Ads, Microsoft Ads, Meta Ads, Taboola Ads etc.).
  • Firm grasp of performance metrics and KPIs across most/all digital channels.
  • Experience working with large datasets and using 3rd party analytics tools, such as Google Analytics.
  • Proficiency in building reports in Microsoft Excel (Tableau also acceptable).
  • Proficiency in Microsoft Word & Outlook.

Preferred

  • History of Programmatic buying/ DSPs is a plus, but not required.
Globe Life logo

Globe Life

2.9 Glassdoor

Boasting a rich legacy spanning more than 120 years and serving as the official life insurance of the Dallas Cowboys, Texas Rangers, and Los Angeles Lakers, Globe Life presents a unique opportunity to embark on a rewarding career.At Globe Life, we're searching for passionate and talented individuals who thrive on innovation, creativity, and teamwork. In return, we encourage a healthy balance between hard work and taking part in the positive company culture that Globe Life has to offer. Our agents and employees can be found at numerous company events and actively participating in opportunities to give back to the community.With corporate offices in McKinney and Waco, Texas, Syracuse, New York, Oklahoma City, Oklahoma, Cleveland, OH, and Los Angeles, CA, Globe Life offers a wide range of opportunities. Our three Agency Divisions, Globe Life American Income Division / National Income Division, Globe Life Family Heritage Division, and Globe Life Liberty National Division, also have local agency offices throughout the United States, Canada, and New Zealand.Starting or advancing your career with Globe Life will not only enhance your skills, but also provide incredible opportunities for learning. You'll have the privilege of working alongside some of the most experienced professionals in the industry. Most importantly, your work will have a profound impact, protecting millions of people across the nation.We firmly believe that our agents and employees are the key to building a company culture that fosters stability, honesty, integrity, and unlimited growth potential. Start your journey today and explore the exciting career opportunities waiting for you at Globe Life!

Founded in 1951
McKinney, Texas, USA
4.9K employees (224 in marketing)
36% recommend to a friend
44% CEO approval

Traffic Signals

Monthly Visitors
694.5K
Monthly Google Ads Budget
$2.7M
Traffic Source Mix
Search
39.1%
Direct
44.9%
Referral
12%
Social
1.8%
Paid
2.2%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
95 (2% of company)
Median Career Experience
14.5 years
Median Tenure
8.9 years

Funding

Total Funding
$250M
Last Raise
$250M
Post IPO Debt, 2 years ago

Funding History

  • Aug 2024
    Post IPO Debt • $250M

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