Head of Marketing
Galvanick
USA (Remote)
$140K/yr - $200K/yrIn-houseFull-timeSenior level8+ years exp.
2 hrs ago
Digital Marketing Manager
Jacksonville, FL (Hybrid)
Salary Not AvailableMid Level3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own paid media and attribution architecture while building referral channels and optimizing landing pages for measurable growth.
- Own paid media campaigns across Google Ads and Meta Ads, with end-to-end ownership of structure, budgets, testing, and optimization.
- Own the attribution stack and reporting across GA4, GTM, UTMs, calls, and offline conversions to guide spend and tactics.
- Own cross-functional marketing operations and landing-page CRO to drive conversion and pipeline across WordPress pages and assets.
Job Description
Responsibilities
- Manage Google Ads (Search, Performance Max, Display) and Meta Ads campaigns end-to-end, owning architecture, budget allocation, testing, and optimization.
- Maintain full-funnel attribution infrastructure including GA4, GTM, UTMs, CallRail, Cometly, and offline conversion reporting.
- Drive the development and growth of referral channels, establishing strong networks and partnerships to expand our market reach.
- Coordinate and oversee day-to-day marketing operations, including advertising, public relations, and digital marketing efforts, in alignment with direction from the Director of Marketing.
- Lead landing page strategy, A/B testing, and conversion rate optimization on WordPress.
- Conduct marketing data analysis to identify challenges and opportunities, tailoring marketing strategies accordingly.
- Stay abreast of the latest trends and technologies in marketing, incorporating innovative tools and practices into our marketing efforts.
- Provide leadership and direction to the marketing team, fostering a culture of creativity and excellence, and serving as the primary day-to-day manager for creative, content, and staff.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of marketing experience with at least 2 years in a lead role.
- Demonstrable hands-on results from paid media campaigns on Google Ads and Meta Ads.
- Proficiency in GA4, GTM, and marketing attribution tools.
- Experience with CRM platforms such as Zoho, HubSpot, Salesforce, or similar.
- Familiarity with WordPress, landing page optimization, and A/B testing.
- Experience in financial services, healthcare, legal, or another regulated industry preferred.
- Management: 3 years (Required)
- Digital marketing: 3 years (Required)
- Relocate before starting work (Required)
Preferred
- Background in lead generation or direct response marketing is a strong advantage.
Benefits
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
Guardian
Guardian is the world’s largest independent height safety brand. With design, manufacturing, height safety training and engineered systems experts across North America and the UK, Guardian serves its partners around the globe with a 360-degree height safety offer - fall protection, dropped object prevention and foreign material exclusion products as well as custom engineered systems solutions and comprehensive training programs.
Traffic Signals
Monthly Visitors
17.8K
Traffic Source Mix
Search
47.9%
Direct
43.4%
Referral
4.4%
Social
2.6%
Paid
1.5%
Headcount Trend
Current headcount: ~276
Marketing Team
Marketing Team Size
23 (8% of company)
Marketing Roles Posted (Last 30 Days)
1
