Responsibilities

• Digital Marketing Strategy & Execution
• - Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth.
• - Provide execution support to the managed marketing team as needed across key digital marketing initiatives.
• - Develop and execute integrated omni-channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns.
• - Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals.
• - Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution.
• Webinar Strategy & Program Management
• - Fully own webinar strategy and execution from planning through post-event follow-up and reporting.
• - Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion.
• - Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization.

Requirements

• 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills
• Proven experience managing webinar strategy and execution
• Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution
• Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO
• Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health
• Strong writing experience, especially in developing content informed by SEO strategy
• Understanding of omni-channel marketing strategies, including segmentation and audience targeting
• Experience supporting paid media strategy and execution across PPC and paid social
• Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio
• Comfortable using AI tools and managing agent-supported workflows to improve marketing execution

Preferred

• Bachelor's degree in marketing or related field preferred

Benefits

• 5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
• Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
• Development and growth opportunities with on-going training & continued education reimbursement
• 401(K) & retirement plans with complimentary financial advisory services
• Comprehensive health, disability, life, dental, and vision plans
• For full benefit information, visit https://www.impactmybiz.com/careers/#benefits