Responsibilities

• Manage Google Ads campaigns, including Search, Local Services Ads, Display, and remarketing.
• Manage Meta Ads campaigns across Facebook and Instagram, including lead generation, retargeting, and brand awareness.
• Own budgets, bidding strategy, campaign structure, testing, and ongoing optimization.
• Write ad copy, coordinate creative assets, and run A/B tests.
• Track performance across CPL, CPA, ROAS, conversion rates, booked appointments, and lead quality.
• Manage GoHighLevel, including pipelines, contacts, tags, automations, and lead nurture workflows.
• Build and improve follow-up sequences, booking funnels, and lead routing processes.
• Ensure every lead is captured, assigned, followed up with, and tracked properly.
• Build and maintain automation workflows in Make.com to connect tools such as GHL, Google Ads, Meta, Asana, and other platforms.
• Document workflows so the team can maintain and improve them over time.

Requirements

• 3+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience generating leads for home services, home improvement, construction, remodeling, roofing, HVAC, plumbing, or similar local service businesses.
• Strong understanding of lead generation funnels, campaign optimization, and performance reporting.
• Experience using GoHighLevel or a similar CRM/marketing automation platform.
• Experience with project management tools such as Asana, ClickUp, Monday.com, or similar.
• Experience managing or coordinating a remote marketing team.
• Strong communication skills, organization, ownership, and attention to detail.
• Comfortable working with data, spreadsheets, CPL, ROAS, conversion rates, and pipeline metrics.
• Must be able to work on-site in Bellevue, WA.
• Experience building or refining lead routing and follow-up processes to optimize conversion.

Preferred

• Experience with Google Local Services Ads.
• Experience with Make.com, Zapier, or similar automation tools.
• Familiarity with Buildertrend or contractor software.
• Basic design skills using Canva or similar tools.
• Experience with landing pages, CRO, and appointment-booking funnels.