Responsibilities

• Lead messaging strategy and oversee email/web copy to ensure brand consistency and conversion performance
• Own the planning, execution, and performance of integrated digital marketing campaigns across website, mobile app, email, sms and paid advertising channels to drive ticket sales, engagement, and brand awareness
• Own digital channel revenue performance, including ticket sales, conversion rates, and ROI
• Manage external media agencies, including strategy alignment, budget allocation, performance optimization, and accountability to KPIs
• Lead cross-functional collaboration with ticketing, partnerships, and brand teams to develop data-driven messaging and campaigns
• Ability to handle high-pressure situations and tight deadlines
• Utilize audience segmentation and retargeting strategies to enhance fan engagement and ticketing revenue
• Other duties as assigned

Requirements

• Bachelor’s or Associate’s degree in Marketing, Business, Digital Media, or related field
• 3-6 years demonstrated experience in digital marketing, email marketing, or web authoring, preferably in sports or entertainment – knowledge of Salesforce Marketing Cloud a plus
• 3-6 years of experience using content management systems for web/mobile app content
• Solid knowledge and use of measurement tools, including website analytics tools (e.g., Google Analytics)
• Experience managing paid campaigns across Facebook Ads, Google Ads, and other digital platforms is a plus
• Demonstrated attention to detail, comfort with ambiguity, ability to manage change, and balance competing/evolving priorities
• Proven experience simultaneously managing multiple projects and timelines
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) required; working knowledge of Adobe Suite (e.g., Photoshop) helpful
• Ability to work non-traditional hours, including home matches, evenings, weekends, and some holidays as needed

Preferred

• Prior MLS or MLB experience
• Experience using FORGE or Deltatre
• Salesforce Marketing Cloud knowledge