Responsibilities

• Paid Media & ABM: Plan, execute, and optimize targeted, full-funnel paid media campaigns across LinkedIn, Google Ads (display, SEM), and other potential programmatic and contextual buys; Manage agency and contractor partners to ensure campaigns are live on schedule, target lists are current, and performance is reviewed and optimized regularly.
• Email Marketing: Own end-to-end email marketing via HubSpot — including campaigns, nurture flows, segmentation, deployment, and performance reporting; coordinate with contract writers to ensure content is on-brief, QA'd, and deployed on time.
• Social Distribution: Manage EDO's organic social channels in support of content and campaign calendars; coordinate with content, PR, and contract social managers to amplify launches and earned media.
• Website: Drive day-to-day website marketing — landing pages, campaign pages, blog posts, and product marketing pages — coordinating with contract web developers to scope, prioritize, and execute updates efficiently.
• Marketing Operations & Activation: Own HubSpot CRM and automation — workflows, lead routing, MQL tracking, and reporting — while managing cross-functional coordination to ensure campaigns launch on time, on brief, and without friction.
• Contractor & Agency Management: Set clear expectations, manage deliverables, and hold contract partners accountable across paid media, design, copywriting, web development, and social.
• Reporting & Optimization: Regularly analyze performance data across digital channels to guide testing, optimization, and recommendations to senior leadership.
• AI & Emerging Tools: Actively leverage AI and emerging marketing technology to boost campaign efficiency, find smarter workflows, and innovate EDO's digital marketing approach.

Requirements

• 4–7 years in business-facing marketing roles across digital marketing, demand gen, or campaign activation in adtech, B2B SaaS, media, or agency environments
• Hands-on proficiency with HubSpot CRM and CMS, LinkedIn Ads, Google Ads/SEM, ABM processes/platforms, and Google Analytics
• Proven contractor and agency management experience — setting expectations, reviewing output, and driving accountability
• Bias for action and comfort with ambiguity; able to prioritize independently, ship at 80%, and iterate without waiting for perfect information
• Strong written communicator — can write sharp briefs, clear status updates, and compelling campaign copy
• Someone who creates clarity instead of waiting for it — you bring recommendations, not just questions, and you close loops without being asked
• Energized by ownership; you thrive when you're building something, not just maintaining it — and you're most effective when given real autonomy and real accountability
• Curious and adaptable; proactive user of GenAI platforms and new digital tools

Preferred

• Familiarity with Adtech, media measurement, or data-driven industries a plus

Benefits

• Mid-stage equity and competitive salary
• Flexible Time Off
• Medical, dental and vision coverage: EDO provides full coverage for individual medical plans and partial coverage for dependent or family plans.
• 401(k) plan, FSA, HSA
• Commuter Benefits
• When in an office, employee meals, snacks, and more