Company overview

EDO, Inc. is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, measure creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO’s TV intelligence to know what works.
Founded in 2015
New York, New York, USA
184 employees (32 in marketing)
82% recommend to a friend
100% positive business outlook

Salaries

Typical salary range

$85,000 – $110,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +14.7% year over year

Funding

Total funding

$92M

Last raise

$80M

Private Equity, 4 years ago

Funding history

Apr 2022

Private Equity Round EDO · $80M

Nov 2018

Series A EDO · $12M

Audience

Monthly website visitors
13.1K
Month over month-0.8%
Quarter over quarter-6.4%
Top sourceDirect (50.1%)
Ad budget per month$157.9
Average search rank40.8
Traffic source mix
Direct
50.1%
Search
33.6%
Referral
8.7%
Social
6.3%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

11.2K

12-mo growth

+11.9%

Monthly growth

+1.6%

News

Links