Responsibilities

• Shopify storefront: Guidance on updating product pages, write/improve product descriptions, optimize images and layout, launch new SKUs (skincare, supplements, peptides).
• Landing pages Guidance: Make updates and improvements in Unbounce (or similar builders). Spot conversion issues — buried CTAs, weak copy, missing social proof — and take action.
• Funnel & quiz pages: Maintain and improve our ConvertFlow quiz funnel and other lead capture flows.
• Content updates guidance: Keep website content fresh — update blog posts, service pages, and promotional banners as needed.
• Coordination: Work with our agency/contractors (paid ads, SEO, design) and internal clinical team to make sure marketing materials are accurate and on-brand.
• Light copywriting: Write clear, persuasive product descriptions, email snippets, and page copy. You don\'t need to be a professional copywriter, but you need to write better than "Click here to buy now."

Requirements

• 2–4 years of hands-on experience in DTC ecommerce, health/wellness brands, or digital marketing
• You\'ve managed Shopify stores before — not just "familiar with," actually managed or have overseen contractors
• Experience with landing page builders (Unbounce, Instapage, Leadpages, or similar)

Preferred

• Bonus: Experience with health, wellness, telehealth, or supplement brands