Responsibilities

• Digital Marketing Strategy & Planning
• Develop and execute the annual digital marketing strategy aligned with overall brand, marketing, and commercial objectives.
• Build integrated digital marketing plans supporting product launches, seasonal campaigns, retail initiatives, sponsorship activations, and other key business priorities.
• Partner with the Director of Marketing and cross-functional stakeholders to align digital initiatives, priorities, and budgets.
• Identify opportunities to improve customer acquisition, engagement, retention, and lifetime value.
• Monitor emerging digital marketing trends, technologies, consumer behaviors, and best practices to identify opportunities for innovation and growth.
• Email & CRM Marketing
• Lead the strategic planning, execution, optimization, and reporting of B2C and B2B email marketing programs.
• Develop audience segmentation and customer lifecycle strategies to support acquisition, engagement, retention, and re-engagement.
• Build and optimize automated email journeys, including welcome programs, product launches, promotional campaigns, retention programs, re-engagement initiatives, and dealer communications.

Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field.
• 5+ years of progressive digital marketing experience.
• 2+ years of experience leading projects, agencies, or team members.
• Experience in sporting goods, consumer products, retail, or lifestyle brands.
• Experience supporting both B2C and B2B marketing initiatives.
• Experience developing, managing, and optimizing digital marketing programs across multiple channels.
• Proficiency in email marketing, CRM, marketing automation, SMS marketing, paid media, and website optimization.
• Proficiency with digital marketing and technology platforms, including Klaviyo, Shopify, Meta Ads Manager, Google Ads, Google Analytics, CRM systems, and marketing automation platforms.
• Strong analytical and reporting skills, with the ability to interpret marketing performance data and translate insights into actionable recommendations.