Domino Roofing

Digital Marketing Manager

Bentonville, AR (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and drive a digital marketing and lead-generation engine to boost online presence, optimize e-commerce, and inform decisions with analytics in the roofing market.

  • Digital Strategy & Execution: own strategy development, cross-team alignment, and campaigns that elevate brand and online reach.
  • E-commerce & Analytics: optimize store initiatives, conversion paths, and data-informed optimization across platforms.
  • Cross-functional Collaboration: partner with teams to build cohesive roofing-focused marketing plans and expand digital footprint.

Job Description

Responsibilities

  • developing and executing digital marketing strategies to enhance the company’s online presence and brand awareness
  • managing e-commerce initiatives
  • optimizing lead generation campaigns
  • analyzing web analytics to drive data-informed decisions
  • collaborating with internal teams to create cohesive marketing plans tailored to the roofing industry
  • lead efforts to expand Domino Roofing's digital footprint across various platforms

Requirements

  • Experience in developing and executing Digital Strategy and Marketing initiatives
  • Strong knowledge of E-Commerce platforms and practices
  • Expertise in Lead Generation techniques to drive customer acquisition
  • Proficiency in utilizing Web Analytics tools to assess and optimize performance
  • Proven leadership and team management skills
  • Exceptional communication and problem-solving abilities

Preferred

  • Experience in the roofing or construction industry is a plus
  • Bachelor’s degree in Marketing, Business Administration, or a relevant field is preferred