Digital Marketing Manager

Responsibilities

• E-Commerce Operations & Site Optimization
• Website Management: Serve as primary business owner for CrosleyRadio.com and CrosleyFurniture.com, responsible for sales and margin, while managing the continuous improvement of website content, merchandising, and promotional calendars.
• Customer Experience: Partner with internal IT team and external agency partners to introduce site enhancements, refine navigation, and optimize conversion rates.
• Search & AI Discovery (SEO & GEO): Oversee Search Engine Optimization and Generative Engine Optimization strategies, optimizing on-site structure, brand citations, and content formatting so Crosley products are prioritized across search and AI-driven engines.
• New Category Growth: Spearhead key growth initiatives, including the strategic rollout of vinyl sales on CrosleyRadio.com.
• Social Commerce: Responsible for direct sales through social media platforms
• Acquisition & Retention Strategy
• Paid Media Strategy: Act as internal subject matter expert for PPC, social advertising, and paid media, maximizing ROAS and customer acquisition efficiency.
• Lifecycle & Retention Marketing: Design, write, and execute multi-channel email and SMS strategies spanning product launches, automated workflows, seasonal campaigns, and re-engagement flows.
• Organic Growth: Drive organic traffic through comprehensive Search Engine Optimization (SEO) practices across all product categories.

Requirements

• Digital Marketing Expertise: Proven track record managing D2C e-commerce operations, paid media campaigns, SEO, and lifecycle marketing.
• Data & Analytics Mastery: Strong analytical capabilities with experience translating complex web and sales data into actionable business strategies.
• Strategic Copywriting & Content Creation: Excellent written communication skills capable of shaping engaging copy for email, SMS, and web.
• Cross-Functional Project Management: Exceptional organizational skills with a demonstrated ability to manage external partners, balance multiple projects, and meet competing deadlines.
• Technical Aptitude: Comfort navigating e-commerce platforms, analytics tools, and content management systems.
• Bachelor's Degree
• 4-6 Years