Digital Marketing Strategy Specialist
Accenture
Carmel, IN (Remote)
$59K/yr - $206K/yrIn-houseFull-timeSenior level
2 days ago
Digital Marketing Manager
Bridgewater, NJ (Hybrid)
$106K/yr – $133K/yrMid Level5+ years expFull time
Posted 3 weeks ago
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Job Summary
Own digital capability and channel strategy across Cosette brands, turning brand aims into omnichannel plans for HCP and patient audiences.
- Own digital properties and campaigns across websites, email CRM, paid media, social, and content platforms that drive brand objectives.
- Translate brand strategy into channel plans, calendars, and measurement with Brand Marketing partners.
- Advise on channel mix, audience engagement, and new tech to boost education and commercial outcomes.
Job Description
Responsibilities
- Establish and maintain digital marketing capabilities, standards, processes, and best practices across Cosette’s branded portfolio.
- Serve as the internal digital marketing subject matter expert and strategic partner to Brand Marketing teams.
- Develop scalable digital marketing approaches that support current brands, future launches, and portfolio expansion.
- Advise brand teams on digital channel strategy, audience engagement approaches, and execution opportunities.
- Evaluate emerging digital trends, technologies, and platforms to identify opportunities for improved customer engagement.
- Develop and execute omnichannel marketing initiatives across HCP and patient audiences in partnership with Brand Marketing.
- Translate brand strategies into digital channel plans, content calendars, campaign execution plans, and measurement strategies.
- Manage digital engagement channels including: HCP and patient websites
- Email marketing and CRM programs
- Paid digital media
Cosette Pharmaceuticals Inc.
Cosette Pharmaceuticals, Inc. is a U.S.-based, fully integrated pharmaceutical company with a fast-growing portfolio of products in women’s health and dermatology. Cosette has a long history in quality manufacturing of complex dosage forms including topical creams, ointments, oral liquids/solutions and suppositories. Cosette has corporate and manufacturing facilities in New Jersey and North Carolina and is supported by 350+ dedicated team members across all functional areas. Cosette is backed by Avista Healthcare Partners, a healthcare focused private equity firm, and funds managed by Hamilton Lane, a private markets investment management firm (Nasdaq: HLNE).For complaints. adverse event and medical inquiries, Contact:Email: drugsafety@cosettepharma.comPhone: 1 800-922-1038For CDMO Inquiries, Contact:Email: cdmo@cosettepharma.com
