Responsibilities

• - Lead the content strategy and editorial direction for the corporate website and digital channels.
• - Develop content calendars, messaging frameworks, and storytelling opportunities aligned with business priorities.
• - Partner with internal teams to source content while overseeing production with designers, writers, photographers, videographers, freelancers, and agencies.
• - Review and edit digital content to ensure consistency in voice, quality, and brand standards.
• - Own the corporate website as Related Ross's primary digital marketing and lead generation platform.
• - Optimize website content, navigation, and user experience to increase engagement and conversions.
• - Lead SEO strategy, including content optimization, keyword planning, and collaboration on technical SEO improvements.
• - Partner with developers and digital agencies to continuously enhance website functionality and performance.
• - Monitor website performance and user behavior through analytics and reporting tools.
• - Track KPIs such as website traffic, time on site, pages per session, engagement, organic search performance, conversions, and lead generation.

Requirements

• - Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• - 6-8+ years of experience in digital marketing, content strategy, website management, or content production.
• - Experience managing a large-scale, dynamic, B-to-B website with a focus on SEO, user experience, brand storytelling and lead generation.
• - Proficiency with Google Analytics, Google Search Console, CMS platforms, and website reporting tools.
• - Strong understanding of SEO, content optimization, and digital performance metrics.
• - Excellent writing, editing, project management, and cross-functional collaboration skills.
• - Industry experience with real estate, financial services, technology, hospitality and/or luxury goods, a plus.

Benefits

• - Personalized Health Care : Multiple medical, dental, and vision plan options; Employee Assistance Program
• - Financial Benefits: Competitive salary and incentive packages; matching 401(k); FSAs and HSA; employer-paid life and AD&D insurance; paid leave & disability programs
• - Social Wellness: 19+ days of PTO; mental health counseling & resources; fertility, surrogacy, and adoption assistance; volunteer days and donation matching
• - Career Development : Learning & training programs; tuition & certification reimbursement; internal advancement opportunities