Responsibilities

• Plan, execute, and optimize paid campaigns across Meta, Google, programmatic display, and emerging channels (CTV, native, audio).
• Manage a six-figure annual paid media budget with full P&L accountability — own CAC targets, channel ROI, and quarterly forecasts.
• Build, test, and iterate creative concepts in partnership with the Director of Marketing — copy, imagery, landing page variants.
• Build and continuously optimize landing pages, lead capture flows, and the caregiver enrollment funnel.
• Own A/B testing roadmap across creative, audience, and funnel stages — codify what works into a repeatable playbook.
• Partner with engineering and operations to instrument tracking, attribution, and analytics infrastructure (GA4, server-side tagging, consent management).
• Design and operate email and SMS nurture sequences that move caregivers from interest to enrollment to activation.
• Build cohort-based lifecycle programs that support caregiver retention and program engagement.
• Partner with the clinical team to ensure messaging reflects the lived reality of family caregiving — never generic, never tone-deaf.
• Build the weekly and monthly performance reporting cadence — CAC, LTV, channel mix, cohort behavior, funnel health.

Requirements

• 4–7 years of hands-on healthcare digital marketing experience with a clear focus on direct-to-consumer performance marketing.
• Creativity and cutting-edge digital marketing proven success with precision marketing adjacent experience.
• Proven track record managing paid media budgets of $500K+ annually with documented CAC, ROAS, or conversion outcomes you can speak to specifically.
• Deep, current expertise in agentic AI marketing, Meta Ads Manager, Google Ads, and at least one programmatic or emerging channel.
• Hands-on fluency with GA4, attribution platforms, and modern marketing analytics — not just dashboard consumption.
• Experience building landing pages and conversion flows.
• Experience operating email/SMS lifecycle platforms (Klaviyo, Customer.io, HubSpot Marketing Hub, or equivalent).
• Comfort with ambiguity and shifting priorities — this is a startup, and the priorities will evolve.
• A demonstrable ability to hold rigor and empathy in the same hand. You take numbers seriously. You also take people seriously.
• Excellent collaboration with cross-functional teams and strong communication.

Preferred

• Healthcare DTC experience — particularly Medicare-age consumers, family caregivers, or chronic condition populations.
• HIPAA-adjacent marketing experience and familiarity with healthcare compliance constraints.
• Experience marketing to caregivers, adult children of aging parents, or aging-in-place audiences.
• Familiarity with healthcare value-based care, Medicare Advantage, or CMS program contexts.
• Background in startup environments where you built something from zero to scale.

Benefits

• Health, dental, vision, PTO, and a culture that respects the boundary between work and the rest of your life.