Digital Marketing Manager at CHILDRENS THEATRE COMPANY | Minneapolis, MN | $54K/yr – $60K/yr

CHILDRENS THEATRE COMPANY

Digital Marketing Manager

Minneapolis, MN (On-site)

$54K/yr – $60K/yrMid LevelFull time

Posted 2 months ago

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Job Summary

Drive data-informed, multi-channel digital marketing for CTC Education and related programs, owning paid media and email strategies, audience segmentation, analytics collaboration, and cross-department coordination to deepen engagement and boost attendance.

Own end-to-end paid digital campaigns across Google, Meta, OTT, and programmatic channels with agency partner alignment.
Lead email strategy, segmentation, and lifecycle initiatives using Tessitura CRM data.
Collaborate on website, SEO, and landing pages to improve conversions and audience reach.

Job Description

Collaborating closely with leadership and agency to strategize, plan, and implement paid digital advertising campaigns that deepen engagement and advance CTC’s mission.
Define data-driven digital marketing strategy and lead all paid digital and email campaigns with cohesive brand alignment.
Plan, manage, and optimize paid digital marketing and email communications for productions, subscription tickets, and education initiatives.
Lead strategy and planning for media and search campaigns across Google, Google Grant, Meta, OTT, programmatic display, and other platforms with agency alignment.
Review Google Analytics with the agency to measure metrics, report findings, and recommend strategy changes to maximize reach and web traffic.
Identify emerging platforms and technologies to enhance audience engagement.
Manage planning, segmentation, design, and deployment of all Marketing and Education email campaigns.
Design, automate, and deploy pre- and post-show patron emails to build loyalty and repeat attendance.
Analyze performance and optimize content and cadence.
Collaborate on website updates, SEO, and landing pages to improve user experience and conversions.