Responsibilities

• Spearhead and implement effective digital marketing strategies and tactics, focusing on email communications and website presence, that consistently supports the organization’s brand, revenue, conversion, participation, loyalty and channel usage goals
• Plan, manage, and execute CST’s email strategy and calendar, accounting for a wide range of audience segments and demographics
• Manage and update the key pages of CST’s website, chicagoshakes.com to improve audience experience
• Create a long-range roadmap for website improvements on chicagoshakes.com, with the goal of improving purchase flow, sales conversions, and overall audience engagement
• Manage a cross-departmental content calendar for website and emails.
• Efficiently collaborate with the teams involved (including Marketing/Communications, Box Office, Development, Education)
• Devise strategies to increase online traffic and email list sign-ups
• Keep up to date with industry benchmarks and innovations (with a focus on engagement, personalization, automation, A/B testing, and analysis). Develop plans to incorporate relevant activity into the Theater’s business practice
• Oversee data integrity of the Theater’s email lists in tandem with CST’s Tessitura Administrator.
• Track, measure, and report on regular digital KPIs and customer insights

Requirements

• 3–5 years professional experience in digital communication, website development/design, preferably with an admissions-based experiential
• Proficiency with a website content management system (WordPress a plus)
• Extensive work with an email campaign platform (Active Campaign/Prospect2 a plus), exhibiting a demonstrated impact on improving campaign performance.
• Strong analytical skills with a proven record of leading and managing SEO/SEM efforts, reporting on site metrics, and suggesting action steps—experience with Google tools such as Analytics (GA4 familiarity a plus), Search Console, and Tag Manager
• Familiarity working with a CRM system (Tessitura a plus), and project management tools (Asana and Active Collab a plus)
• HTML/CSS proficiency
• Familiarity with Adobe Creative Cloud (Photoshop a plus)

Preferred

• WordPress a plus
• Active Campaign/Prospect2 a plus
• GA4 familiarity a plus
• Tessitura a plus
• Asana and Active Collab a plus
• Photoshop a plus