Responsibilities

• Supports the planning, development, and implementation of integrated marketing campaigns across digital, print, web, social, and paid media channels.
• Coordinates project timelines, deliverables, and creative assets to ensure on-time, on-brand execution.
• Collaborates with academic schools, departments, and cross-functional teams to gather requirements, clarify objectives, and translate needs into effective marketing strategies.
• Oversees production of marketing materials including brochures, flyers, ads, website updates, email campaigns, and social content.
• Assists with media placement, vendor coordination, and budget tracking for assigned campaigns.
• Conducts market, audience, and competitor research to inform campaign strategy and messaging.
• Reviews and edits content for accuracy, clarity, brand standards, and accessibility compliance.
• Uses analytics tools to track campaign performance, prepare reports, and recommend optimizations.
• Maintains organized project files, creative assets, and documentation for campaigns and initiatives.
• Supports crisis communications and time-sensitive messaging efforts as directed.