Digital Marketing Manager at ChemPoint | Bellevue, WA | $114K/yr – $120K/yr

ChemPoint

Digital Marketing Manager

Bellevue, WA (Hybrid)

$114K/yr – $120K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Lead marketing strategy and execution for Personal Care and Nutrition, turning market insights into demand and brand campaigns.

Own market analysis, strategy development, and multi-channel campaigns with supplier partners.
Must-have: Strong experience building online marketing strategies across digital channels.
Standout: Leadership scope across PCN and cross-functional collaboration.

Job Description

Responsibilities

Partner with Product Managers, Industry Managers, and Suppliers to develop and report on targeted marketing plans by industry team
Define goals and strategic initiatives
Conduct market analysis
Define customer segments and determine target markets
Build presentation decks and present market insights, analysis, and consultation on the execution of strategic initiatives to supplier partners
Develop value propositions and messaging frameworks
Serve as the marketing lead for Personal Care and Nutrition, translating PCN market insights, formulation trends, and supplier strategies into effective customer-facing campaigns; executes plans to create demand and/or brand awareness
Analyze the most effective marketing channels for strategic execution of product lines and industries
Launch channel activities (SEO, AEO, PPC advertising, email, social media, phone campaigns, etc.) to drive digital engagement, traffic, conversions, and/or market insights
Develop new content to drive customer traffic and conversions for existing and new product lines, industries, and trends
Develop processes and systems to optimize the marketing process and conversion rates
Measure and report on digital and non-digital conversion rates, sales cycle time, and lead generation
Perform other related duties as required or requested

Requirements

Bachelor’s degree from a fully accredited four-year institution or equivalent work experience required
5+ years of experience in strategic marketing, management, and direct sales, preferably as a Market Analyst, Technical Salesperson, Product Manager, or equivalent
Strong knowledge and experience using PC and Windows operating systems
Strong knowledge and experience working with MS Office Suite, with advanced Excel skills
Expertise in developing and executing marketing strategies, primarily online across all digital marketing channels
Excellent ability to solve complex and challenging situations
Strong written and verbal communication and active listening skills
Ability to adapt behavior and communication style to effectively interact with others when addressing challenges and objectives
Knowledge of marketing strategies and proper short- and long-term execution

Preferred

3+ years of experience in a technical or business capacity within the personal care and/or food and beverage formulation industries (Preferred)

Benefits

Available employee benefits include health, vision, dental coverage, along with industry-leading retirement and time off programs.

ChemPoint

3.2 Glassdoor

At ChemPoint, we combine progressive technology and efficient business processes to accelerate the business of chemistry. We utilize the strengths of traditional distribution and build on this model by embracing technology and innovation to improve the customer experience. We engage in exclusive product line relationships with premier manufacturers to provide personalized marketing, sales, and distribution services for more than 90 supplier partners for over 190 product lines globally.

Founded in 1999

Bellevue, Washington, USA

305 employees (15 in marketing)

www.chempoint.com

47% recommend to a friend

55% CEO approval