Digital Marketing Manager- Charlotte, NC

Responsibilities

• Digital Marketing & Campaign Management
• Own campaign strategy, execution, measurement and optimization across assigned digital channels.
• Develop campaign objectives, audience strategies, channel plans, budgets and performance measures.
• Partner with Marketing, Sales and other stakeholders to translate business priorities into effective digital programs.
• Manage multiple campaigns and initiatives from concept through execution and performance analysis.
• Paid Media & Lead Generation
• Manage paid search, paid social, display, retargeting and other digital advertising programs.
• Develop strategies to increase qualified traffic, leads and conversions.
• Manage campaign budgets and optimize spend based on performance.
• Monitor and improve key metrics including cost per click, cost per lead, conversion rate, lead quality and return on advertising spend.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Media or related field preferred.
• 5+ years of progressive digital marketing experience.
• Demonstrated experience managing paid media, lead-generation programs, websites, SEO and digital campaigns.
• Strong knowledge of digital analytics, attribution and performance measurement.
• Experience managing digital marketing budgets and external agencies/vendors.
• Demonstrated ability to optimize campaigns based on data and business results.
• Strong project management and organizational skills.
• Strong written, verbal and presentation skills.
• Ability to work independently and influence cross-functional partners without direct authority.