Digital Marketing Manager

Muscatine, IA (Hybrid)

$67K/yr – $85K/yrSenior Level10+ years expFull time

Posted 2 days ago

Job Summary

Own and optimize digital marketing channels and campaigns; drive brand integrity and ROI through analytics-driven content and campaigns.

Oversee SEO, content, social media, and advertising initiatives.
Lead strategy, measurement, and team/vendor collaboration.

Job Description

Responsibilities

Manage and optimize digital marketing channels and campaigns
Enhance website performance through SEO and content optimization
Create and distribute engaging content across social media, blogs, podcasts, and video platforms
Monitor campaign performance and ROI through analytics tools
Support brand consistency across all digital touchpoints
Develop targeted marketing strategies including retargeting and geofencing campaigns
Serve as a champion of the organization's brand and reputation
May supervisor marketing staff, providing direction, coaching and performance feedback.

Requirements

Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field
10+ years of digital marketing experience
Expertise in SEO, social media management, email marketing, analytics, and digital advertising
Experience creating and managing content across multiple platforms
Strong analytical and communication skills
Financial services experience is preferred

Preferred

Google Analytics &/or Google Ads certifications
Digital Marketing Certifications (AMA or DMI)
Experience leading projects, agencies, vendors, or teams

CBI Bank & Trust

CBI Bank & Trust is a community banking organization based in Muscatine, Iowa, and a wholly-owned subsidiary of Central Bancshares, Inc., a closely held multi-bank holding company also based in Muscatine. It serves individuals, families and businesses with full range of banking and financial services. Its primary market area is Muscatine, Washington, Johnson and Scott Counties in Iowa, and western Rock Island County in Illinois. Total assets are over $600 million, total employment is approximately 240 FTEs, and it has eleven full-service banking locations: three in Muscatine, two in Davenport, and one each in Coralville, Kalona, Walcott, Washington and Wilton, Iowa, and Buffalo Prairie, Illinois.Specific areas of expertise include Commercial/Business Banking, Ag Banking, Trust and Investments, and Retail/Consumer Banking including mortgage lending.The bank's parent company, Central Bancshares, Inc., also owns F&M Bank, Division of CBI Bank & Trust based in Galesburg, Illinois.

Muscatine, Iowa, USA

167 employees (6 in marketing)

www.cbibt.com