Digital Marketing Strategy Specialist
Accenture
Carmel, IN (Remote)
$59K/yr - $206K/yrIn-houseFull-timeSenior level
1 day ago
Digital Marketing Manager
Chicago, IL (Hybrid)
$75K/yr – $85K/yrMid Level5+ years exp
Posted 5 months ago
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Job Summary
This role focuses on planning and optimizing paid media across platforms, website optimization, and data-driven insights. It requires 5+ years in digital marketing and hospitality experience is preferred. The benefits package includes competitive compensation, insurance, and restaurant discounts.
Job Description
Responsibilities
- Paid Media Strategy & Budget Oversight: Manage and optimize paid social and digital advertising campaigns across platforms such as Meta and Google while allocating spend within established budget parameters
- Optimize campaigns to improve reach, traffic, and conversion performance for restaurant locations
- Monitor campaign performance and adjust targeting, creative, and spend allocation to maximize results
- Collaborate with creative team to ensure ad creative aligns with brand voice and campaign objectives
- Website Management & Optimization: Oversee website updates, landing pages, and UX improvements across all brands
- Ensure site content is accurate, optimized, and conversion-focused
- Manage SEO best practices in partnership with external vendors
- Optimize online ordering funnels and reservation pathways
- Identify and implement improvements to drive higher conversion rates
- Build landing pages for seasonal campaigns and LTOs
Requirements
- 5+ years of digital marketing experience
- Hospitality or multi-unit restaurant experience strongly preferred
- Proven experience managing digital ad budgets
- Strong proficiency in Google Analytics (GA4)
- Experience with Meta Ads Manager, Google Ads, and paid search
- Experience with location-based or geo-targeted digital marketing campaigns
- Experience collaborating with agencies while maintaining internal control
- Working knowledge of SEO best practices
- Experience with website CMS platforms
- Strong analytical mindset with ability to translate data into action
Preferred
- A performance-driven marketer who understands that marketing exists to drive sales.
- Someone who can think strategically but execute tactically.
- A team player who brings positive energy and thrives in collaboration.
- A professional who is comfortable testing, learning, optimizing, and iterating.
- Someone who is willing to wear many hats and jump in wherever needed to support the marketing team.
Benefits
- We offer a fun and supportive working environment with competitive salaries, insurance, 401k, vacation, paid sick days, remote working days, and generous restaurant discounts.
Bottleneck Management
3.7 Glassdoor
Bottleneck Management operates vibrant, high-energy, approachable restaurants in the most dynamic neighborhoods and locations. From the start, we’ve been about genuine people and genuine hospitality. We’ve grown into a crowd-pleasing hospitality juggernaut while continuing to hold our core values close to our hearts.CORE VALUESUnderstand the wants and needs of othersSupport others through words and actionsEmpower each team member to excelEnjoy each other, our guests and our time at workWe believe it’s our people that make us strong, so we’re committed to finding driven, hospitable, upbeat and intelligent teammates. Whether it’s in our home office or our restaurants, we put hospitality first, like excellent hosts at a party. We offer a fun and supportive working environment, with competitive salaries, insurance, 401k, vacation, paid sick days, remote working days, and generous restaurant discounts.RED SHIRT PROGRAMRestaurant employees are eligible to enroll in our career advancement program. We value our staff and know the benefits of promoting from within.Whether you see your restaurant job as a stepping stone, or as your career path, we’re here to help you achieve your goals. Many of our managers have been promoted from within. Our Red Shirt program is a way for our team members to grow as industry professionals, building “our bench” with the next wave of talented players.Genuine people offering genuine hospitality – that’s who we are.
Founded in 2001
Chicago, Illinois, USA
64% recommend to a friend
92% CEO approval
