Drive SMB lending growth by owning end-to-end demand gen across paid and organic channels, funnel optimization, and product UX collaboration.

• Strategy Ownership: Build and manage a multi‑channel demand generation strategy specifically designed to grow qualified SMB loan applications.
• Full-Funnel Management: Own the end-to-end journey from initial awareness → consideration → application → funded loan.
• Targeting & Segmentation: Develop sophisticated targeting strategies based on industry vertical, revenue, credit profile, and specific financing needs.
• Strategic Alignment: Partner with Sales, Product, and BizOps to align on lead quality standards, conversion goals, and overall funnel optimization.
• SEM Execution: Lead strategy and execution for paid search (Google Ads, Bing) with a laser focus on high-intent SMB lending keywords.
• Budget Stewardship: Manage monthly budgets with clear ROI accountability and performance transparency.
• Performance Optimization: Continuously optimize CPC, CPA, ROAS, and LTV through structured A/B testing and advanced automated bid strategies.
• Conversion Paths: Oversee the development of high-converting landing pages, intuitive user paths, and strategic retargeting programs.
• SEO Strategy: Own the roadmap for technical SEO, keyword research, on-page optimization, and authoritative backlink development.
• Content Synergy: Partner with the content team to produce high‑value SMB lending resources that rank for key terms and convert readers into applicants.

• Product Visibility: Improve organic search rankings for core products, including term loans, working capital, and revenue‑based financing.
• Health Monitoring: Rigorously monitor domain authority, page performance, and competitive search rankings.
• Insight Dashboards: Build and maintain dashboards to track the metrics that matter: funnel velocity, CAC, LTV, attribution, and channel ROI.
• Testing Culture: Run rigorous A/B and multivariate tests to eliminate friction across landing pages and digital application flows.
• Reporting: Provide weekly performance insights and strategic recommendations to senior leadership.
• Forecasting: Predict future demand, budget requirements, and the expected impact on loan volume.
• Sales Feedback Loop: Work closely with the Sales team to ensure lead quality meets standards and follow-up SLAs are optimized.
• Product UX: Collaborate with Product to streamline the online loan application experience, reducing drop-offs.

• Must-have: Five-plus years of demand generation, digital marketing, or performance marketing experience.
• Standout: Proven track record driving funnel growth in FinTech, lending, SaaS, or high-intent lead gen.

• Bonus: Direct experience in SMB lending, financial services, or credit‑based products.