Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
8 hrs ago
Digital Marketing Manager
Asheville, NC (Unknown)
Salary Not AvailableSenior Level8+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the end-to-end digital marketing stack for revenue across three business units, with hands-on ownership of websites, CRM, SEO, paid media, email, and social, plus direct collaboration with Product and Marketing to plan campaigns that hit revenue goals.
- Growth ownership: scale and personalize digital campaigns across channels with cross-functional partners and an integrated plan.
- Campaign execution and governance: lead Asana workflows, coordinate with Hotels Revenue Management, and report ROI and KPIs to leadership.
Job Description
- Owns key digital platforms and channels-including websites, CRMs, organic search, paid media, email, and social media-that drive revenue across all three business units.
- Partners with internal stakeholders, agencies, and technology vendors to develop and refine strategies in response to market conditions.
- Partners with the Marketing and Product Manager to develop digital campaign plans that support product and revenue goals.
- Identifies opportunities to increase the scale, speed, and personalization of digital marketing efforts.
- Meets weekly with the Hotels Revenue Management team and hotel GMs to support occupancy goals by managing spend across direct and booking partner channels.
- Monitors social media channels and responds to direct messages and mentions.
- Measures and reports campaign and asset performance against goals, including ROI and KPIs, and recommends actions to the Marketing team and internal stakeholders.
- Stays current on industry trends, platform developments, and emerging marketing strategies.
- Provides day-to-day leadership to the Digital Marketing Specialist and Summer Marketing Intern.
- Facilitates collaboration and oversees digital marketing project workflows in Asana, ensuring stakeholders are informed, tasks are prioritized, and campaign milestones are completed on schedule.
Biltmore Farms
A diverse company devoted to thoughtful growth and the economic well-being of our mountain home, Biltmore Farms, LLC has been a community leader in Western North Carolina for over a century. Founded by George W. Vanderbilt in 1897, today, Biltmore Farms, LLC continues his legacy of quality across all the company’s divisions: Biltmore Farms Commercial, Biltmore Farms Communities, Biltmore Farms Homes, and Biltmore Farms Hotels. Biltmore Farms has evolved from the region’s largest independent dairy operation to a preeminent community development firm. Today, Biltmore Farms continues its reputation of regional leadership through forward-thinking accomplishments such as the creation of Biltmore Park Town Square, the largest and most diverse mixed-use urban village in Asheville. Our company has designed some of the region’s most beautiful and viable master-planned communities.We are committed to preserving the natural beauty of the Blue Ridge Mountains through our community involvement and business practices, including the construction of the Hilton Asheville Biltmore Park, the first new construction LEED-certified Hilton hotel in the country, featuring a large-scale rooftop solar water heating system. In addition, Biltmore Farms’ portfolio of nationally award-winning hotels carries on the Vanderbilt tradition of gracious hospitality.
Traffic Signals
Monthly Visitors
1.4K
Traffic Source Mix
Search
37.6%
Direct
41%
Referral
5.4%
Social
14.5%
Paid
1.4%
Headcount Trend
Current headcount: ~100
Marketing Team
Marketing Team Size
5 (5% of company)
Marketing Roles Posted (Last 30 Days)
1
