Responsibilities

• Lead the planning, coordination, and execution of enrollment marketing projects, campaigns, and communications across the student recruitment funnel.
• Manage timelines, workflows, and task assignments for multi-channel campaigns (email, social, web, video, print).
• Serve as marketing project lead for seasonal campaigns such as AUM Bound, yield communications, and accepted student outreach.
• Work closely with the Director of Communications and Content Strategy, CRM team, and Enrollment Services to develop content calendars and engagement journeys.
• Act as liaison between creative, digital, and enrollment teams to align messaging and campaign deliverables.
• Facilitate status meetings, stakeholder updates, and post-campaign reviews.
• Partner with CRM /marketing automation teams to ensure communications are personalized, data-informed, and optimized for conversion.
• Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.
• Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.
• Monitor key KPIs across channels (email open rates, click-throughs, conversions, form fills) to optimize future communications.

Requirements

• Bachelor’s degree in marketing, communications, project management, or related field.
• 3–5 years of experience managing marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
• Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars.
• Strong communication, organizational, and problem-solving skills.

Preferred

• Higher education or enrollment marketing experience.
• Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools.
• Knowledge of SEO, UX, email marketing best practices, and student journey mapping.