Requirements

• 5-7 years of full-time, post-undergraduate digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands.
• Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics.
• Ability to build and manage social media advertising strategies for 10+ clients at a time, effectively planning, optimizing and reporting to meet client needs.
• Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
• Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.
• Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
• Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
• Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
• Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Ability to plan, execute, and measure experiments and conversion tests.

Benefits

• Generous paid time off
• Paid sick/personal time
• Birthday off (because who wants to work on their special day!)
• Endless summer Fridays (half-days year 'round baby)
• Flexible, hybrid schedule
• Work from any b&B office when you're in town
• Medical and dental + dependents
• Extended benefits (vision, life, disability, EAP)
• Generous maternity and family planning leave
• 3% contribution to 401k regardless of participation