Digital Marketing Manager at ASA Entertainment | Indialantic, FL

Digital Marketing Manager

Indialantic, FL (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own ASA’s integrated brand and outbound marketing engine, aligning strategy across social, content, partnerships, and events to drive audience growth, engagement, and cross‑platform coherence.

Brand and channel orchestration: define messaging, assets, and consistency across social, web, email, and PR.
Content and partnerships: lead content creation, media buying, and distribution partnerships to amplify event visibility and reach.
AI-enabled marketing: pilot and scale AI-driven tactics to accelerate campaigns and unlock emerging tech opportunities across channels.

Job Description

Responsibilities

Develop an overall ASA brand strategy
Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
Execute social ad campaigns for ASA’s events
Create / edit effective video content for social and web
Manage the company’s web sites and their content
Develop and implement an email marketing strategy
Identify and establish partnerships for digital content distribution
Research, identify, secure and manage third-party agencies and media partners
Analyze, create and execute effective and efficient B2C marketing and media buying strategies for the company’s events
Build and manage an effective AI strategy that allows cutting-edge use of AI technology

Requirements

Minimum of 5 years of work history in digital and social media marketing / communications
Bachelor's or Masters degree in Marketing / Communications / Public Relations / Advertising or related field
Strong understanding of digital and social media marketing, SEO, AdWords, digital / social media buying, trends in technology, social listening
A strong understanding of the WordPress CMS platform
Strong video editing skills
Knowledge of Google Suite products
Graphic design skills with Adobe products (Photoshop, Illustrator, etc.)
Strong computer skills: MS Office Suite, Adobe Suite
Business and Partnership development

Preferred

Basic knowledge of action sports a plus
Building of social ad campaigns with re-targeting expertise
AI deployment and best practices

Benefits

ASA Entertainment has been an established industry leader for the past 31 years and offers a fast-paced work environment and competitive benefits package.

ASA Entertainment

Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global. ASA’s events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, skiing, surfing, esports and music, are broadcast domestically on eight networks (including CBS and FOX Sports), and distributed to more than 700 million HH globally via 30 international broadcast partners. ASA's productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Super Girl Pro Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 27 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.

Founded in 1994

Indialantic, Florida, USA

32 employees (9 in marketing)

www.ASAentertainment.com