Responsibilities

• Digital Strategy, Leadership & Performance Marketing - Set the digital marketing vision and roadmap across paid search, paid social, display, programmatic, SEO, web, email, and marketing automation to support occupancy, lead generation, recruiting, and brand awareness goals. - Lead channel strategy, budget allocation, testing plans, and optimization priorities to improve qualified lead volume, conversion rates, cost-per-lead, return on ad spend, and full-funnel performance. - Direct agency, platform, and vendor partners, establishing clear goals, performance standards, timelines, and accountability for results. - Monitor digital, competitive, and multi-location marketing trends to identify new opportunities, emerging platforms, and scalable growth strategies. Team Leadership & Social Media Oversight - Provide direct leadership, coaching, prioritization, and performance guidance to the Social Media Manager. - Ensure social media strategy, content calendars, community storytelling, employee advocacy, and platform execution are aligned with Aegis Living’s brand, digital priorities, and business objectives. - Partner cross-functionally with marketing, sales, operations, talent acquisition, and community teams to surface authentic stories and translate them into measurable digital engagement. Website, SEO & Content - Lead the strategy and ongoing optimization of the Aegis Living website experience, including content architecture, landing pages, user experience, local community pages, and conversion pathways. - Oversee enterprise SEO strategy, including keyword priorities, on-page optimization, technical SEO, local SEO, content performance, and agency execution. - Ensure tagging, tracking, analytics implementation, and conversion measurement are accurate, scalable, and aligned with business reporting needs. Email, Marketing Automation & CRM - Lead email marketing and nurture strategy to support inquiry conversion, family engagement, event promotion, talent acquisition campaigns, and brand storytelling. - Partner with sales, CRM, and operations leaders to improve digital lead flow, source attribution, segmentation, follow-up visibility, and funnel reporting. - Oversee marketing automation workflows, audience segmentation, lifecycle campaigns, list hygiene, and compliance with brand and data standards. Analytics & Reporting - Establish executive-ready dashboards and reporting that connect digital performance to inquiries, tours, move-ins, hiring outcomes, engagement, and campaign ROI. - Lead the test-and-learn agenda across campaigns, landing pages, creative, audience segments, and messaging to continuously improve performance. - Present insights, risks, opportunities, and recommendations to marketing, sales, operations, talent acquisition, and senior leadership.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field; advanced degree or relevant certifications preferred.
• 8+ years of progressive digital marketing experience, including ownership of paid media, SEO, website strategy, marketing automation, analytics, and performance reporting.
• Demonstrated experience leading people, agencies, vendors, or cross-functional digital workstreams with clear accountability for outcomes.
• Proven record improving lead volume, conversion rates, cost-per-lead, attribution visibility, and campaign ROI in a multi-location or high-consideration sales environment.
• Deep working knowledge of Google Ads, Meta Ads Manager, GA4, Google Tag Manager, SEO tools, website CMS platforms, CRM systems, and marketing automation platforms.
• Strong leadership presence, analytical judgment, communication skills, and project management discipline; able to translate data into clear recommendations and align stakeholders around priorities.

Preferred

• Background in senior living, healthcare, hospitality, luxury consumer services, or franchise/multi-location marketing models.
• Experience leading social media, content strategy, employer brand, or community storytelling initiatives across paid and organic channels.
• Familiarity with attribution modeling, multi-touch reporting, reputation management, and long-cycle sales funnel optimization.